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OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says

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Re: OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says

#12
post #3

So, how do their overall financials look these days?

Will Locket wrote about it last month: https://www.planetearthandbeyond.co/p/openai-is-in-a-far-wor...

tldr is: They either get a successful IPO to stave off bankruptcy for a couple more months, or they're going to be bankrupt by the beginning of next year.

Re: OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says

#14
post #12
post #3

So, how do their overall financials look these days?

Will Locket wrote about it last month: https://www.planetearthandbeyond.co/p/openai-is-in-a-far-wor... tldr is: They either get a successful IPO to stave off bankruptcy for a couple more months, or they're going to be bankrupt by the beginning of next year.

Any particular preparations to do before this ship hits the sand?

Re: OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says

#15

Emarketer’s data finds that standalone chatbots like ChatGPT, Microsoft Copilot app, Google AI Mode, and Amazon Alexa for Shopping (formerly Rufus) in U.S, will generate less than $1 billion in ad revenue this year, and just $5.41 billion by 2030. How would that be possible? In the past I used Google maybe 10 times a day with a short query. From which Google had to guess my intent. Now I babble with Gemini all day ab…

Because writing a headline with 90% miss in it will get more clicks than actually thinking through business strategy and realistic projections.

Re: OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says

#17
There are only two successful ad business forms in the digital world, attention or intent. Meta is built on attention and Google and others like amazon are built on intent.

Everything else is optimizing the targetting data in some kind of behavioral way to get better intent data or to reach the right users.

I have no idea where something like Chatgpt stands on that axis, it has actually very little attention (in hours per day) for most people and I am not sure that it has enough intent signals.

Re: OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says

#18
post #16

Does anyone at OpenAI know how to run a business?

Sam Altman worked at the same incubator that runs this website.

But how many companies did he actually launched? lol

The only actual product was "Loopt", some bs location sharing app that nobody used or ever heard about.

Re: OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says

#20
Wouldn't be surprised if there is utter panic behind the scenes.

They somehow need to corner many billions of business meanwhile chinese labs reckon they'll have fable class models by end of the year. [0]

That does not leave a lot of room for mistakes. I reckon they'll get government to block chinese models just like the US car industry did with EVs.

https://www.tomshardware.com/tech-industry/artificial-intell...

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