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IANAL (and as far as I can see this isn't a real product), but..
While this phrase gets the message across very nicely, it is likely legally problematic.
Not only is it coat-tailing a trademark, but it is making a claim of superiority which is not a wise thing to do unless you have some strong objective proof.
Price too high, and only high-end bikes will have it. And high-end bikes have smart thieves / are already stored safely, etc.
Otherwise, I can see how this would work. GPS, batteries, low-power design, goes inside your frame and is visually undetectable, M2M deal with jasper wireless (or sprint or whatever), etc. It'll take a while to make it reliable and have a great user experience, but its totally possible.
Good luck and make it happen!
What happens when everyone is checking for them? Security by obscurity doesn't really scale.
Sigh, the idea has merit, this seems like its just a landing page to collect a mailing list of people who might buy one if you happen to make it. Here is an "easy" answer, make a reflector with a simple RFID tag embedded in it. Make them look like all the reflectors you normally have on your bike. Create a repository for registering reflectors and give a free reader to every bike shop that wants to combat bike theft.…
This is a good idea, actually. Just taking email addresses for an idea might well still be sketchy but that's as may be. Someone should do this even if that someone doesn't my email in the meantime.
What happens when everyone is checking for them? Security by obscurity doesn't really scale.
Thieves are dumber than you think. One time, they stole my front bike wheel because it had a quick-release, but left the back wheel even though it also had a quick-release. (The back wheel is worth more because of the gearing system on it.)
Very interesting. I've been thinking about buying a topcap tracker from spybike-gps.com after my previous bike was stolen, but haven't committed yet as it's damn pricy. If you need any help testing or developing for it let me know. I'd be glad to give you a hand.
This could be a nice national/college project, anyone coming with a cheap design could help a lot of people.