Wow, this is so damn close to truth :)
I gave up, how did this make it to page 1 jeez.
Not enough "key insight", "smoking gun", "this closes the gap", "kicker" huh.
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What I think is a bit of a missed opportunity is for the product to fail with "the pizza|cake|pastry is half-baked" and so customers still have to do the rest of the job anyway.
If founder keep iterating and hyping his ovens with enough capital he could become big player in oven maker space and disrupting industry. Learning from this article was that he lacked capital and vision.