Is this a submarine article[1] by instacart to sell their consumers data? feels like a glowing review of the data. And why would papa jhons accept to be a part of this campaign?
Papa Johns Can Predict When Your Fridge Is Empty
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Re: Papa Johns Can Predict When Your Fridge Is Empty
#12Instacart users should be upset about their data being packaged up and sold. Or maybe there should be half-decent privacy laws that protect them. Otherwise you just get this corporate-orwellianism.
Anyways, I wonder if instacart can predict political affiliation. I bet their data scientists have at least tried.
Re: Papa Johns Can Predict When Your Fridge Is Empty
#13Earlier quoted context omitted.
Isn’t that the default though? Maybe I’m rare in that what you describe is literally how I’ve always done it, but are there more people getting groceries delivered than shopping in store now? Stores seem plenty full to me.
Even in person at major chains with deep pockets, they can track habits and employ tactics to manipulate behavior. There has been talking (maybe tests as well) of using facial recognition to manipulate digital price tags on shelves based on the buyer. Several states are already working to pass legislation to block this. There was that widely published issue years ago of Target starting to advertise pregnancy related…
It needs to be pointed out that for food items, it's already against the law to engage in price customization if the retailer accepts SNAP, which pretty much all grocery stores do. SNAP recipients cannot be charge more than or less than other customers. If Walmart wants to charge someone 50% for a video game because their algorithm says that customer will pay it, they might be able to get away with that, but for food, no one is going to risk losing the ability to accept SNAP.
Re: Papa Johns Can Predict When Your Fridge Is Empty
#14idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” lol I think they forgot to realize this is incredibly unsettling and creepy
It's just good utilization of marketing budget.
Re: Papa Johns Can Predict When Your Fridge Is Empty
#15Instacart users should be upset about their data being packaged up and sold. Or maybe there should be half-decent privacy laws that protect them. Otherwise you just get this corporate-orwellianism. Anyways, I wonder if instacart can predict political affiliation. I bet their data scientists have at least tried.
Half decent data privacy laws are wildly overdue.
My other thought is that companies like Papa John’s that make shitty products are most likely to engage in desperate growth tactics like this.
You know what helps tempt people into ordering pizza? Making good pizza.
The problem is that it’s cheaper to purchase analytics and serve an ad for “pizza” at the literal moment the viewer is out of groceries.
I wonder if their fancy analytics can also tell them how many of these customers regret not just buying groceries after they finish their Papa John’s.
Re: Papa Johns Can Predict When Your Fridge Is Empty
#16Re: Papa Johns Can Predict When Your Fridge Is Empty
#17> There are two things Papa Johns doesn’t like to see
There are three things. Papa Johns also hates to see well compensated employees. They've been successfully sued several times for wage theft, they were forced to stop their “no-poach” policies which prevented franchise owners from hiring workers at other Papa Johns restaurants in an effort to keep wages down, and they insisted that if they had to provide health insurance to their workers they'd pass that cost onto consumers rather than spend a penny of the $87 million in gross profit they were making.
Re: Papa Johns Can Predict When Your Fridge Is Empty
#18> The idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” said Carrie Drinkwater, chief investment officer at Carat.
What she means is that they want to do it subtly enough so people aren't creeped out, because when it's put like that it really is creepy.
Re: Papa Johns Can Predict When Your Fridge Is Empty
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Re: Papa Johns Can Predict When Your Fridge Is Empty
#20This has been in the pipeline for a while now. This is an NYT article from 2012 talking about how Target were, well, targeting women they thought were pregnant based on their shopping habits because that's one of the few points in life when people's shopping habits are maleable: https://archive.is/CUo8O