I'm not convinced that it's the best ad that the author has seen lately. It might be clever but does it command attention?
The Best Tech Ad I’ve Seen Lately
11–20 of 34 posts
Re: The Best Tech Ad I’ve Seen Lately
#12I think this is pretty clever. If you want to check out a few more subtle, minimalist ads (some award winning) from the likes of Lego and Kit Kat, check out the link I really like the WWF and Orbit ads: http://www.buzzfeed.com/copyranter/the-nine-best-minimalist-...
The lego one is awesome.
Re: The Best Tech Ad I’ve Seen Lately
#13I think this is pretty clever. If you want to check out a few more subtle, minimalist ads (some award winning) from the likes of Lego and Kit Kat, check out the link I really like the WWF and Orbit ads: http://www.buzzfeed.com/copyranter/the-nine-best-minimalist-...
Alternative, you can see some of the worst here (some also award winning)
http://copyranter.blogspot.co.uk/2011/12/worst-8-print-ads-o...
Re: The Best Tech Ad I’ve Seen Lately
#14I first glance I thought he means the cover of the magazine and how it resembles the tiles in WP 8. It might have been a brilliant ad for MS as well.
Re: The Best Tech Ad I’ve Seen Lately
#15I first glance I thought he means the cover of the magazine and how it resembles the tiles in WP 8. It might have been a brilliant ad for MS as well.
Apparently MSFT thinks magazine covers are a great way to show off the new Windows 8 UI:
http://adage.com/article/media/windows-8-push-arrives-14-con...
Re: The Best Tech Ad I’ve Seen Lately
#16Smart! The ability to complement the ad within something that you're already interested in.
Re: The Best Tech Ad I’ve Seen Lately
#17I'm not convinced that it's the best ad that the author has seen lately. It might be clever but does it command attention?
Yes.
Re: The Best Tech Ad I’ve Seen Lately
#18I dislike the aesthetic of the ad. The edge of the iPad is aligned exactly to the edge of the magazine. At first glance, I thought this was some sort of printing error: it look egregious. I like the asymmetry, but there is some sort of mottled grey texture behind the majority of the page which is grating. I appreciate that the cover depicted on the device is identical to that of the actual magazine. As for the exaltation due to the 'feat' that it "immediately displays how I can use the device in real life," I don't believe that that is unique to the ad. Most advertisements show how the product can be used. That sort of how ads work. There's very little value in showing a product that isn't functioning or showing a feature or facet that the product doesn't have.
It's a passable ad, nothing more.
Re: The Best Tech Ad I’ve Seen Lately
#19The only takeaway I have from this post is the continuing idiocy of the Apple vs Android vs Whatever "battle", as if it's some kind of exclusive choice. "For the record, I’m a huge Android fan so it takes a lot for me to write a blog post about something impressive by Apple." I own an iPhone 4S and a Nexus 7. They're both great devices. I've seen Windows Phone in action and it looks cool; Mozilla's B2G stuff is looki…
I didn't mean for it to come off like that. I use an Android phone but I am also writing this from a Macbook Pro and I have never had a non-apple computer, so I don't think I'm really part of the aforementioned "war". I was only clarifying that I'm not some Apple fanboy foaming at the mouth about every minimal Apple ad.
Worry not, I think it was pretty clear.
Some people around here just need to complain about something in every article.
Re: The Best Tech Ad I’ve Seen Lately
#20I dislike the aesthetic of the ad. The edge of the iPad is aligned exactly to the edge of the magazine. At first glance, I thought this was some sort of printing error: it look egregious. I like the asymmetry, but there is some sort of mottled grey texture behind the majority of the page which is grating. I appreciate that the cover depicted on the device is identical to that of the actual magazine. As for the exalta…
The edge of the iPad is aligned exactly to the edge of the magazine.
This framing suggests that the iPad is to scale and isn't scaled down (as it might be assumed to be if it were centered). All of the blank space is also supposed to give you a sense of how small it is relative to the magazine.