There's a growing community around the OrcaSlicer - Full Spectrum fork that started all of this, which is attributed in the article. It's a cool technique and I expect all of the mainstream slicers will have it soon. You could already do this technique with OrcaSlicer with Prusa printers or cheaper options like the Snapmaker U1 The "Prusa ColorMix Cones" model is not what I'd recommend. I don't know why they made it…
Yeah they’re focusing on their filaments but that’s their product. It would be weird if they didn’t start there. Plus they’re working with the open filament database that as established to go with the open source NFC tags they cooperated with other companies on. That seems sand too.
Ok they’ve only done PLA so far, is that such a big deal? This is an announcement not a release. They’re still working on all of it.
And it seemed to me like they did a great job giving the community credit in the post. They made it clear it all came from the community, including the entire idea, and they’re building on that and giving back.