11–20 of 48 posts
Who the hell cares? You got 400 people you otherwise wouldn't have.
These posts make me want to write a Startup FAQ: Q: How do I get on Techcrunch: A: Ignore Techcrunch. Don't waste brain cycles on them. If they cover you on their own, great. It almost certainly won't do anything to improve your odds of success, but it probably can't hurt. A better question to ask is: how do I design and implement the right marketing strategy for my startup?
At a previous startup I cofounded, we had an incredible launch. TechCrunch, NYTimes (online and print), Gizmodo, etc. -- it was incredible! We still pivoted a few months later. If anything, the press helped us justify holding on to something that wasn't working.
Side-note: This article is on the front page of HN now (congrats to the author, well played!) but there's no link to the company or TC article in the blog, that I can see.
Unless your target audience is "vapid people who care about online startup gossip rags," then please don't get upset when your launch is 99.999% bounces. After working on one project for a protracted period of time, we become slightly delusional. We think we matter more than we do. We think people care a heckuva lot more than they do. That's perfectly fine, but you must recognize your own delusions and not base your…
This is something I don't "get" about Twitter or the people who seem to care about it.
There's an awful lot of tweeting and re-tweeting of completely generic "news" like a new post on Techcrunch with nothing added in the way of context or even opinion.
It's pure noise.
Using the social buttons as an indicator, everything on TC gets tweeted hundreds of times while collecting at best a few dozen shares to other services and a small handful of direct comments.
Given that, I'd interpret the "tweet every 5 minutes" to be something like "three meaningful tweets in a day".
>Why didn’t more people sign-up? Why didn’t people complete the sign-up flow? Why weren’t people coming back?
I'd guess it's the same reason behind all the fake emails described in the sign-ups that were completed.
The landing page doesn't adequately or engagingly describe / demo the service and why it's worth a damn. Do that first, then make it trivial to sign-up honestly.
The problem is you want a lot of work and personal info from me up front. I have no idea who you are, but you expect me to give you my email right away? Nope sorry I don't trust you.
This is kind of like going to a restaurant you've never heard about, that has no yelp reviews, but is just a giant door. Then before you walk in a guy in a black suit says "There's a $10 cover charge". You ask "What kind of music do you play?" "what kind of food do you serve". You receive no answer. So you turn around, and go next door.
Your start up is special to you, and your mom. Not to me, don't expect me to put any effort into it or trust into you.
Once I love you, then i'll try you.