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$1,605: average annual ad value of a U.S. Google user

proton.me

11–20 of 48 posts

Re: $1,605: average annual ad value of a U.S. Google user

#11
post #8
post #2

There's a problem... Population of the US: 349 M, of which 250-300 M use Google services, multiplied by 1605 USD per user = from 401 B USD to 481 B USD, but in 2025 Alphabet did 403 B in total, from every service, in the whole world.

There are some people who don’t use Google. I use Duck Duck Go for search. Additionally, with the rise of LLMs I have been using search much less in general.

Let's say 100 M ?

Re: $1,605: average annual ad value of a U.S. Google user

#14
post #2

There's a problem... Population of the US: 349 M, of which 250-300 M use Google services, multiplied by 1605 USD per user = from 401 B USD to 481 B USD, but in 2025 Alphabet did 403 B in total, from every service, in the whole world.

ok, and?

proton did 54,000 samples of US users and made an average of what advertisers are willing to pay to target, not what they actually did across the whole population

and plus this isn’t to inform you, it’s to sell you on another proton honeypot

Re: $1,605: average annual ad value of a U.S. Google user

#15
post #2

There's a problem... Population of the US: 349 M, of which 250-300 M use Google services, multiplied by 1605 USD per user = from 401 B USD to 481 B USD, but in 2025 Alphabet did 403 B in total, from every service, in the whole world.

ok, and? proton did 54,000 samples of US users and made an average of what advertisers are willing to pay to target, not what they actually did across the whole population and plus this isn’t to inform you, it’s to sell you on another proton honeypot

I think you are right on this point.

Re: $1,605: average annual ad value of a U.S. Google user

#16
post #9

Earlier quoted context omitted.

Presumably this only counts internet users who use Google.

Correct. If 250 M people use it in the US out of a population of 349 M, Google would make 401 B USD out of them, vs 403 B USD in worldwide revenues. These numbers do not look right to me.

If you’re going to extrapolate you should use the median, which would put it at 200B for USA.

Re: $1,605: average annual ad value of a U.S. Google user

#17
post #9

Earlier quoted context omitted.

Correct. If 250 M people use it in the US out of a population of 349 M, Google would make 401 B USD out of them, vs 403 B USD in worldwide revenues. These numbers do not look right to me.

If you’re going to extrapolate you should use the median, which would put it at 200B for USA.

Why ?

Re: $1,605: average annual ad value of a U.S. Google user

#18
This is a good example of why averages (by themself) can be very misleading:

- avg. $1_605

- but mean is $760, i.e. half the users generate $760 or less

I also wouldn't be surprised if the sampling distribution has two maxima even if smoothed (on around the mean and another at the lower end). Would be nice to have that plotted out properly.

Re: $1,605: average annual ad value of a U.S. Google user

#19

This is a good example of why averages (by themself) can be very misleading: - avg. $1_605 - but mean is $760, i.e. half the users generate $760 or less I also wouldn't be surprised if the sampling distribution has two maxima even if smoothed (on around the mean and another at the lower end). Would be nice to have that plotted out properly.

> mean is $760, i.e. half the users generate $760 or less

Median*. Mean and median are both measures of averages, though colloquially average is taken to exclusively mean the mean.

Re: $1,605: average annual ad value of a U.S. Google user

#20
post #8
post #2

There's a problem... Population of the US: 349 M, of which 250-300 M use Google services, multiplied by 1605 USD per user = from 401 B USD to 481 B USD, but in 2025 Alphabet did 403 B in total, from every service, in the whole world.

There are some people who don’t use Google. I use Duck Duck Go for search. Additionally, with the rise of LLMs I have been using search much less in general.

and ad blockers also can kill ad revenue in various ways (like by not displaying them, or even if displayed by causing them to not be counted due to not realizing they where displayed or finding irregularities due to which they are classified as bot views).

similar anti-fingerprinting tech can kill ad revenue as it makes users non distinguishable from bots (but likely doesn't matter here)

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