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YouTube ads are about to get even longer and they'll be unskippable

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Re: YouTube ads are about to get even longer and they'll be unskippable

#11

Post by add-sub-mul-div »

rolph wrote: post #2

google is seeing an uptick in viewing with a smartTV, so they think that means family time in the livingroom, thus 70s style TV is the model of the day. have they considered home office, phones are just too small, and studios where you watch the screen and perform the "how too" from across the room are getting to be a thing [mancaves, shesheds]. i would definately have a curated, edited feed of YTz to a group viewing…

Since 1999 we've had the DVR and commercials have been effectively skippable if you want to avoid them. This is worse than that. Not having the freedom and control to seek through the video stream ("unskippable") was innovated by the streaming takeover.

Re: YouTube ads are about to get even longer and they'll be unskippable

#12

Post by ryankrage77 »

YCpedohaven wrote: post #7
nerdsniper wrote: post #4

I just pay for YT Premium. I’m genuinely curious why that option is so controversial? Happy to get people’s thoughts. So I never see any ads and I feel like I get enough value for what I pay. It even helps me skip in-content ads with a single click.

I pay for YT premium, but it’s less because of the ads, and more because of the stupid restriction of not being allowed background play if my phone is locked.

This used to work for free, they went out of their way to disable it so they could charge for it.

Re: YouTube ads are about to get even longer and they'll be unskippable

#14

Post by yifanl »

nerdsniper wrote: post #4

I just pay for YT Premium. I’m genuinely curious why that option is so controversial? Happy to get people’s thoughts. So I never see any ads and I feel like I get enough value for what I pay. It even helps me skip in-content ads with a single click.

You think explicitly highlighting that you're in the market segment that's happy to pay for online services will mean you will never see paid ads for online services again?

Re: YouTube ads are about to get even longer and they'll be unskippable

#15

Post by vizzier »

pirates wrote: post #8
nerdsniper wrote: post #4

I just pay for YT Premium. I’m genuinely curious why that option is so controversial? Happy to get people’s thoughts. So I never see any ads and I feel like I get enough value for what I pay. It even helps me skip in-content ads with a single click.

> So I never see any ads > helps me skip in-content ads So you get ads still! Whether or not they are from YouTube or the video creator is irrelevant. I thought paying was supposed to supplant needing to advertise to me during the actual video.

Alas, tubers feel the need to add sponsorships these days through either greed or reduced google revenue. Premiums "skip frequently skipped section" is about as easy as it can be to skip over them without blocking them entirely, short of using sponsorblock.

I'm not sure where the legality lies with them being able to skip it automatically if you're a premium user, I'd imagine their uploaders wouldn't be happy though.

Re: YouTube ads are about to get even longer and they'll be unskippable

#16

Post by ajay-b »

Does anyone have a good study as to how much advertising is too much advertising? There are some content creators on YouTube I enjoy watching but it's an ad every five minutes and it just ruins it all. For some, I've reached the point where I don't bother watching anymore because the ads are just too much. I sympathize with creators wishing to make money, but ... it's just becoming relentless. I'd love to see a study or even better YouTube internal analysis of how much viewers are willing to take before they just say enough.

Re: YouTube ads are about to get even longer and they'll be unskippable

#17

Post by MrWiffles »

nerdsniper wrote: post #4

I just pay for YT Premium. I’m genuinely curious why that option is so controversial? Happy to get people’s thoughts. So I never see any ads and I feel like I get enough value for what I pay. It even helps me skip in-content ads with a single click.

Privacy rights. Google’s ad surveillance eventually feeds ICE and its ilk, so I’ll not willingly reward this behavior.

Re: YouTube ads are about to get even longer and they'll be unskippable

#18

Post by steve_adams_86 »

legitronics wrote: post #5
nerdsniper wrote: post #4

I just pay for YT Premium. I’m genuinely curious why that option is so controversial? Happy to get people’s thoughts. So I never see any ads and I feel like I get enough value for what I pay. It even helps me skip in-content ads with a single click.

I also pay for yt premium. Most people do not seem to like pay to play, pay to “win”, etc and this falls either very close or in that category. The long term economics seem questionable to me. Google can always turn up the heat a bit more with ads, charge more for the ads, play more of them, etc when they need to be more profitable. The only way they make more from premium subscribers is charging more and they will l…

> I’m afraid ultimately if premium becomes too large of a user base Google would need to turn it into an “ad-lite” experience

I wouldn't hesitate to cancel my subscription and stop using the platform at that point. Life can go on without YouTube.

Re: YouTube ads are about to get even longer and they'll be unskippable

#19

Post by rkagerer »

YCpedohaven wrote: post #7
nerdsniper wrote: post #4

I just pay for YT Premium. I’m genuinely curious why that option is so controversial? Happy to get people’s thoughts. So I never see any ads and I feel like I get enough value for what I pay. It even helps me skip in-content ads with a single click.

I pay for YT premium, but it’s less because of the ads, and more because of the stupid restriction of not being allowed background play if my phone is locked.

Once upon a time we paid for features, instead of paying to remove inbuilt annoyances.

(In a sense, this is getting too close to paying a bully to stop harassing you).

Re: YouTube ads are about to get even longer and they'll be unskippable

#20

Post by bgun »

Razengan wrote: post #13

Has anyone ever actually purchased anything because you saw an ad for it?

If you're asking whether advertising works, there is plenty of science making clear that it does, without fishing for anecdata.

As to whether every company buying ads is making a good investment, mileage may vary - but the blunt answer to your question is that yes, people do purchase things because they saw ads for it, the advertising economy is well understood. Companies like Google whose fortunes rest almost entirely on the known efficacy of advertising are not full of idiots who have never thought about whether or not ads actually work.

"Is an economy based on selling attention ultimately the most beneficial and productive one for all participants" is a separate question, but it's not the question you're asking.

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