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Yoghurt delivery women combatting loneliness in Japan

bbc.com

11–20 of 225 posts

Re: Yoghurt delivery women combatting loneliness in Japan

#11

The article didn't answer my main question, which is how the economics work. How does it add up to have high-touch home delivery of $5 yogurt packages?

It's very effective if you have just a few of these, but are able to get lots of press from doing so that causes many other consumers to go and buy yourself through normal grocery outlets.

They don’t have just a few, they have 81,000 people doing it.

Re: Yoghurt delivery women combatting loneliness in Japan

#12

The article didn't answer my main question, which is how the economics work. How does it add up to have high-touch home delivery of $5 yogurt packages?

400 yen for a ten pack is more like $2.50 than $5

Typical markup in the USA is 100% from wholesaler to retail. Running brick and mortar is very expensive. So if Walgreens were selling this, the wholesale price would be $1.25. I think it reasonable to expect the Yakult Ladies are pulling in the same $1.25 per package that walgreens gets.

The key, I think, is "Most of them are self-employed". Its a gig economy idea. You have to eat. If you're walking home from the store anyway (or kids school or on the way home from work or whatever), you may as well deliver packages for $1.25 each on the way home. You're walking home anyway, you may as well make free money on the walk.

Re: Yoghurt delivery women combatting loneliness in Japan

#14
post #8
post #3

This is an ad

I thought the BBC was state funded and didn't have to rely on undisclosed sponsorships.

The BBC is not state funded, it's a public broadcaster primarily funded by the general public, via the (admittedly outdated) TV licence fee system. Although the media output for the UK is non-commercial, it does have commercial operations and interactions though and they are mostly centred around the content produced for overseas consumption. As this post is on the .com domain where the international content exists (and which runs ads), I presume it is part of the paid content side of things.

Re: Yoghurt delivery women combatting loneliness in Japan

#17
post #8
post #3

This is an ad

I thought the BBC was state funded and didn't have to rely on undisclosed sponsorships.

From the footer:

> This website is produced by BBC Global News Ltd, a commercial company that is part of BBC Studios, owned by the BBC (and just the BBC). No money from the licence fee was used to create this website. The money we make from it is re-invested to help fund the BBC’s international journalism.

Re: Yoghurt delivery women combatting loneliness in Japan

#18
post #14
post #8

Earlier quoted context omitted.

I thought the BBC was state funded and didn't have to rely on undisclosed sponsorships.

The BBC is not state funded, it's a public broadcaster primarily funded by the general public, via the (admittedly outdated) TV licence fee system. Although the media output for the UK is non-commercial, it does have commercial operations and interactions though and they are mostly centred around the content produced for overseas consumption. As this post is on the .com domain where the international content exists (…

Correct. The .co.uk version has this disclaimer:

> This website is produced by BBC Global News Ltd, a commercial company that is part of BBC Studios, owned by the BBC (and just the BBC). No money from the licence fee was used to create this website. The money we make from it is re-invested to help fund the BBC’s international journalism.

Re: Yoghurt delivery women combatting loneliness in Japan

#20
post #17
post #8

Earlier quoted context omitted.

I thought the BBC was state funded and didn't have to rely on undisclosed sponsorships.

From the footer: > This website is produced by BBC Global News Ltd, a commercial company that is part of BBC Studios, owned by the BBC (and just the BBC). No money from the licence fee was used to create this website. The money we make from it is re-invested to help fund the BBC’s international journalism.

In the UK, the bbc.com link redirects to bbc.co.uk and the notification footer auto closes before even have a chance to read it.

And if it is an ad, doesn't the FTC require it to be labelled as such?

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