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Well, Apple cares about its competition, but I think it cares more about making a profit and they do that by build great products that they can charge a lot for. Selling a product with a high margin is actually easier in some ways than with a low margin because with a high margin you can afford to advertise, market, and push harder to sell a product. Amazon can sell the Kindle Fire at break even because it owns its o…
I would argue that the fact that Apple spent the vast majority of the iPad Mini announcement with a giant picture of the Nexus 7 behind them and comparing/contrasting features would make this article incorrect.
Disclosure: Apple fanboy with enough AAPL shares to count on one hand
I would argue that the fact that Apple spent the vast majority of the iPad Mini announcement with a giant picture of the Nexus 7 behind them and comparing/contrasting features would make this article incorrect.
Well, Apple cares about its competition, but I think it cares more about making a profit and they do that by build great products that they can charge a lot for. Selling a product with a high margin is actually easier in some ways than with a low margin because with a high margin you can afford to advertise, market, and push harder to sell a product. Amazon can sell the Kindle Fire at break even because it owns its o…
The iPad mini margin is definitely more than $129.
I would argue that the fact that Apple spent the vast majority of the iPad Mini announcement with a giant picture of the Nexus 7 behind them and comparing/contrasting features would make this article incorrect.
The announcement is for people in the press who want to hear how the product compares (and will complain if it's not brought up), and secondarily people who love Apple enough to take the time to watch the announcement. You will not see a single mention of the competition on Apple's site or in any of their promotional materials, because of exactly what this article explains: aspirational brands do not compare themselv…
So thats why they spend their time suing the shit out of every company that competes with them.
Earlier quoted context omitted.
The announcement is for people in the press who want to hear how the product compares (and will complain if it's not brought up), and secondarily people who love Apple enough to take the time to watch the announcement. You will not see a single mention of the competition on Apple's site or in any of their promotional materials, because of exactly what this article explains: aspirational brands do not compare themselv…
So are you saying despite that, Apple doesn't care about its competition?
Well, Apple cares about its competition, but I think it cares more about making a profit and they do that by build great products that they can charge a lot for. Selling a product with a high margin is actually easier in some ways than with a low margin because with a high margin you can afford to advertise, market, and push harder to sell a product. Amazon can sell the Kindle Fire at break even because it owns its o…
The iPad mini margin is definitely more than $129.
Apple is basically the BMW of technology. The difference between a run of the mill 3-series BMW and a Honda to the average commuter is image + $10,000. The iPad yields a premium because its an iPad.