How much of this is the consequence of piracy? So many musicians use NI VSTs, but because of the expense they're pirating. What if they'd targeted the hobby musician more?
Native Instruments GmbH is in preliminary insolvency
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Re: Native Instruments GmbH is in preliminary insolvency
#12The changing economics of soft synths seems to have made NI this weird case of like reverse enshittification that is still enshittification. There products are probably better than ever. But like from their marketing material: "Komplete 15 Standard includes over 95 premium instruments and effects, over 50 Expansions, and more than 50,000 sounds. Get to know some of the highlights below." 10 years ago their complete h…
> There products are probably better than ever. I would say only Kontakt and Guitar Rig are in good shape. Reaktor is abandonware at this point. Massive X is still lacking basic features. Absynth 6 is basically a new GUI over the old engine from 2009. Etc.
Some corp will likely buy. And all the NI sounds will get absorbed into music generation via AI, alas and hooray.
Re: Native Instruments GmbH is in preliminary insolvency
#13Earlier quoted context omitted.
> There products are probably better than ever. I would say only Kontakt and Guitar Rig are in good shape. Reaktor is abandonware at this point. Massive X is still lacking basic features. Absynth 6 is basically a new GUI over the old engine from 2009. Etc.
There were recent rumours of a Reaktor update. Reaktor still sounds out of this world. I use a fair amount still, it never ceases to amaze. Some corp will likely buy. And all the NI sounds will get absorbed into music generation via AI, alas and hooray.
Re: Native Instruments GmbH is in preliminary insolvency
#14Any current or former NI people? Penny for your thoughts.
Honestly, internally everyone has seen this coming. The company has gone to shit ever since private equity has been involved. Surprise, surprise, if you replace most of the c level executives with people that have no clue of the unique space that Native Instruments and its brands operate in, things start to go downhill. There are still a bunch of very skilled and passionate people working there, but NI really needs t…