Minor suggestion: Add screenshots of the current look of the app. I haven't seen nor used Instacart so far.
YC Facelift: Instacart
11–18 of 18 posts
Re: YC Facelift: Instacart
#12Minor suggestion: Add screenshots of the current look of the app. I haven't seen nor used Instacart so far.
Re: YC Facelift: Instacart
#13The first problem that a lot of people make when designing iOS interfaces is not testing them on the device. Those font sizes are so incredibly small.
You HAVE to look at it on a device (using something like Skala Preview[0]) and you'll realize that what you have right now is actually not an improvement at all. Rather it is harder to follow, appears cluttered, and probably doesn't get the business any closer to their goal of x, y, or z, regardless of what that may be.
I like to give the benefit of the doubt to most of these "redesigns" because usually there is some decent thought put into them and they're pretty and all ... but really it seems like you took a step backwards in this one. And after looking at the current UI [1], you indeed did take a step back.
Also, i'd have done some more exciting UI stuff here. for example, get rid of the quantity stuff. Instead, when I tap "add to cart", ask me that in a modal fashion with big fat juicy buttons.
With iOS/mobile you can get away with more taps if your UI is less complex and provides clearer choice.
Finally, in what way is your design more intuitive than the original? People throw that word around like a rag doll without really thinking about it.
[0]: http://bjango.com/mac/skalapreview/
[1]: http://www.instacart.com/assets/instacart-screenshot2.jpg
Re: YC Facelift: Instacart
#14It looks better, but I suspect that the usability would suffer. The data is almost never as clean as it looks in the mock-up, especially with the large segmentation of categories on Instacart, not to mention the lack of consistent size, color and visual style of the photos. Having used it , it seems like the bigger problems with the app have to do with functionality on the checkout screen and screen flow into adding and removing items.
Re: YC Facelift: Instacart
#15Thanks for the feedback everyone. This was my first foray into iOS design, so I expected a lot of criticism. You guys made some great points.
Re: YC Facelift: Instacart
#16I'll stick with Fresh Direct for now.
Re: YC Facelift: Instacart
#17I'm a regular Instacart user, averaging 2x deliveries per week. It's awesome that I don't have to make the trek to Safeway anymore and the prices are reasonable. I find the Instacart design to be fine as is. The main problem with the app is search. The facelift looks nice, but making the app prettier ignores the bigger problem that I have of not being to find what I want.
Re: YC Facelift: Instacart
#18I'm a regular Instacart user, averaging 2x deliveries per week. It's awesome that I don't have to make the trek to Safeway anymore and the prices are reasonable. I find the Instacart design to be fine as is. The main problem with the app is search. The facelift looks nice, but making the app prettier ignores the bigger problem that I have of not being to find what I want.
But Safeway has delivery, and you can use your coupons with it. What is instacart's advantage over Safeway's delivery?