This is a fantastic video essay on iRobot's strategy/leadership mistakes. The company was distracted and stubbornly out of tune with what consumers wanted: https://www.youtube.com/watch?v=44XYQepBF7g The patent expiry sealed the deal.
Why not let Amazon take a stab at turning things around, then? It's better that they fail? I don't get it.
- tbh, I think the Amazon deal doesn't matter much in the long run. The damage had been done earlier.
- why give Bezos any more free money? He's already rich enough.