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It is going to be very hard for OpenAI or Microsoft to compete with this now that Google has gotten their act together.
Microsoft's entire business model for decades has been to shove shoddy products down people's throats. And somehow, they have figured out how to do it too, because otherwise Teams wouldn't be used by anyone.
Satya’s days are numbered. The OpenAI investment will be a very costly and painful lesson.
I would think that if they actually spent the time and money fixing the core functionality of their core products (like Windows and Office) that they might have a much easier time promoting things like Copilot. Instead they leave their users wondering why they're so hell-bent on shoehorning AI into a Start menu that takes whole seconds longer to open than it should or into Windows Search that regularly fails to find…
Their main problem is that they never really learned how to compete on merit, just on first-to-market and all kinds of legal (and illegal) tricks.
Aw, that won't matter when management just forces you to use Copilot or else you're fired.
I would think that if they actually spent the time and money fixing the core functionality of their core products (like Windows and Office) that they might have a much easier time promoting things like Copilot. Instead they leave their users wondering why they're so hell-bent on shoehorning AI into a Start menu that takes whole seconds longer to open than it should or into Windows Search that regularly fails to find…
The sad reality seems to be that Microsoft do not care about the majority of their products anymore. Only Azure, Microsoft 365 CoPilot, CoPilot and maybe CoPilot.
Microsoft has a problem that they hire the middle block of talent in the market. They do not chase the top 20% most expensive nor the bottom 20% least expensive. But this also means they end up with average products. They don't have the talent to do something exceptional. This has worked well for them when they can just come in and copy something (say AWS in Azure) and not pay the innovation cost, but AI seems differ…