There are a couple of companies that are doing this commercially (TagMan, for instance) who might be a little nervous now that Google has entered the space.
Google Tag Manager
11–20 of 41 posts
Re: Google Tag Manager
#12Looks very useful, but they need to update their landing page text. "Tag" is way too overloaded. As a user of Google analytics, etc. I didn't realize what this was. Something like:
"Tags are the snippets of code you've had to manually include on your website, like analytics or conversion tracking. Tag manager includes the code automatically, without any website changes."
Re: Google Tag Manager
#13Right now I have that feeling you get when you build something you are quite proud of and then someone else comes along and does it far far better for free. C'est la vie I guess. Onto the next thing, whatever that may be
We all know that feeling dude. It's terrible. But, don't give up just because Google entered your space. Sometimes having a team that is dedicated to doing one narrow thing very well is preferable to a mega-corp that is trying to be everything to everyone. You may need to pivot or adjust your stance, but this isn't a death sentence.
Re: Google Tag Manager
#14Do lots of cool stuff without bothering your IT department! Now add this code to every page on your site...
Well, it's a one-time investment so your marketers/whoever else can make easy changes in the future. Will be useful for SEOs. Personally though I'm concerned by how checking a remote server will add to page load time.
Re: Google Tag Manager
#15One problem with tag management systems and the whole concept we noticed is the hassle it can be spending a lot of time searching for those tags in your website's code, especially as a marketer. So we created a tool that finds tags in your website's code and generates a report of all tag locations for you. TagInspector.com will save so much time automatically pulling tag locations for you and sending you a report, definitely worth a look. We're looking for any feedback and hopefully this saves you some time and trouble!
Re: Google Tag Manager
#16Do lots of cool stuff without bothering your IT department! Now add this code to every page on your site...
Well, it's a one-time investment so your marketers/whoever else can make easy changes in the future. Will be useful for SEOs. Personally though I'm concerned by how checking a remote server will add to page load time.
If the request is async, it shouldn't cause any problems.
Re: Google Tag Manager
#17Very interesting. I started a service like this a few months ago called Add This Script (http://www.addthisscript.com/).
Collecting marketing/ad tracking scripts is just one use case for something like this (although it's likely the most easily monetizable). A host script like this can also manage script (e.g. jQuery) dependencies or provide unified APIs (e.g. a common API for web analytics/tracking usage with the ability to plug in which services you want data sent to).
Also, for anyone saying companies doing similar things are screwed, I actually think the opposite. Google entering this space validates what others are doing and gets people comfortable with the idea of putting all their scripts/tags in one hosted file. There are so many use cases for something like this and Google won't address them all, so there's plenty of opportunity. Google's primary focus will probably be on making it easier to tie together GA, AdWords conversions and other Google products.
EDIT: Fixed link.
Re: Google Tag Manager
#18I don't understand what these "tags" are that they are referring to? I guess I really just do not understand what this product does. Anyone care to enlighten me? EDIT: Thanks to everyone who replied, I do have a cleared idea now. This video was particularly helpful: http://www.youtube.com/watch?v=KRvbFpeZ11Y So the way I'd describe this to myself to make sense of it is it's a content management system for third-party…
I've been using it for a few weeks and, quite honestly, it's not so good for marketers. Like you mentioned, it's not the easiest to use for someone who doesn't already have the technical skills.
Where this is really useful is on the agency side. It can be really difficult to get clients to update their tagging. They have a lot going on and changing a conversion code sometimes gets pushed down the list of things to do. GTM allows that person who knows a bit of the technical background but doesn't have the ability to change the code to go in there and make updates.
There are a number of better options--Satellite is one--but of course none of them beat Google on price. If you are reliant on Dart, GA, and AdWords and don't need to work with advanced rules or events, GTM is great. Otherwise, you're likely better off looking elsewhere.
Re: Google Tag Manager
#19Very interesting. I started a service like this a few months ago called Add This Script ( http://www.addthisscript.com/ ). Collecting marketing/ad tracking scripts is just one use case for something like this (although it's likely the most easily monetizable). A host script like this can also manage script (e.g. jQuery) dependencies or provide unified APIs (e.g. a common API for web analytics/tracking usage with the…
Your site appears to be down.
Re: Google Tag Manager
#20It's cool that you can include PPC tags for other platforms in here as well (ie. Bing Ads) although I wonder how many websites will be improperly tagged now that it's in the hands of often technically-challenged marketers.