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IOS6 and iPhone 5 App Store Discoverability: What changed?

500.co

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Re: IOS6 and iPhone 5 App Store Discoverability: What changed?

#11

Post by kemayo »

Here's something anecdotal: my wife updated to iOS6, and immediately complained that she couldn't stand the new App Store search result style.

Cut to yesterday, and she was looking for a calendar app. She mentioned that she'd decided she preferred the new style after all, because seeing the screenshots directly in the search results was just so incredibly better for what she was doing.

So it might be one of those changes that grows on you.

Re: IOS6 and iPhone 5 App Store Discoverability: What changed?

#12

Post by sarah2079 »

kemayo wrote: post #11

Here's something anecdotal: my wife updated to iOS6, and immediately complained that she couldn't stand the new App Store search result style. Cut to yesterday, and she was looking for a calendar app. She mentioned that she'd decided she preferred the new style after all, because seeing the screenshots directly in the search results was just so incredibly better for what she was doing. So it might be one of those cha…

It has grown on me big time. It is so much easier to judge quality and relevance from a screenshot than from an icon, and having to click through to compare apps was tedious. It works especially well on the iPad where you can see four at a time instead of one.

I was initially worried about the impact on discoverability, but it seems to have increased my downloads if anything, and I do not have #1 apps, so maybe it hasn't had such a big impact on the number of apps people scroll through. I haven't actually seen any data on this.

Re: IOS6 and iPhone 5 App Store Discoverability: What changed?

#13

Post by joshschreuder »

In slide 4 they go for a completely different app to the one in slide 3 (cPro+) which was accessible within 4 clicks as the top paid app under that category.

I agree that the discoverability is bad with the new single slide search, but the slides are a bit misleading in this case.

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