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"The media, when it’s functioning properly, should protect the public from marketers and their ceaseless attempts to trick people into buying things." This may be true, but had media ever "functioned properly?". Nearly every media outlet generates far more revenue from advertising than from viewership/subscriptions. So of course the media is beholden to the marketers.
"The media, when it’s functioning properly, should protect the public from marketers and their ceaseless attempts to trick people into buying things." This may be true, but had media ever "functioned properly?". Nearly every media outlet generates far more revenue from advertising than from viewership/subscriptions. So of course the media is beholden to the marketers.
A great read on the media is "Flat Earth News"
Earlier quoted context omitted.
Huge only in the sense that a billion dollars is a lot regular people...Apple spends a fraction of what its competitors spend. Plus up until 2011 I think they spent about half of what they spend now.
Apple spends less than Microsoft, but it is almost entirely on a single product (the iPhone). Product for product, Apple's marketing budget is immensely larger than other similar companies.
Per Vanity Fair:
"Exhibit A: today the iPhone brings in more revenue than the entirety of Microsoft.
No, really.
One Apple product, something that didn’t exist five years ago, has higher sales than everything Microsoft has to offer. More than Windows, Office, Xbox, Bing, Windows Phone, and every other product that Microsoft has created since 1975. In the quarter ended March 31, 2012, iPhone had sales of $22.7 billion; Microsoft Corporation, $17.4 billion."
http://www.vanityfair.com/business/2012/08/microsoft-lost-mo...
The 2007 iPhone introduction showed me what my future phone would look like. The latest LTE feature on iPhone 5? Awesome because it means I won't have to hunt around for wifi once it becomes widespread.
To sum it up, people care about these announcements because the company that makes them actually delivers (and they do it in style).
Apple master the process of creating expectations and surprising people, in their staged announcements, good for them.
Why the hate? envy?
And it's not clear why saying, "Well Apple's events are also over covered!" is somehow a dodge for "The RNC is being massively overcovered."
P.S., If anything CES is undercovered. In the 10 years I've been following it I've never once felt like I have any clue what is going on there.
Earlier quoted context omitted.
Apple spends less than Microsoft, but it is almost entirely on a single product (the iPhone). Product for product, Apple's marketing budget is immensely larger than other similar companies.
And the iPhone is a bigger business than ALL of Microsoft's offerings combined Per Vanity Fair: "Exhibit A: today the iPhone brings in more revenue than the entirety of Microsoft. No, really. One Apple product, something that didn’t exist five years ago, has higher sales than everything Microsoft has to offer. More than Windows, Office, Xbox, Bing, Windows Phone, and every other product that Microsoft has created sin…
I read it. The whole article. And all I can think after digesting what I read is, "U mad?" I think this journalist is just irritated that someone scolded them for "working the news cycle." And it's not clear why saying, "Well Apple's events are also over covered!" is somehow a dodge for "The RNC is being massively overcovered." P.S., If anything CES is undercovered. In the 10 years I've been following it I've never o…
I find most,"tech journalist" want their feathers stroked. Throw a couple of lunches; make them feel important and they'll write a bible about you.