Designers Should Look to Demis Hassabis. Not Jony Ive

I have a 350MHz Power Mac G4 from 1999, and it’s one of the most thoughtfully designed desktops I’ve used. Not only is it visually appealing, but it is very easy to access its components using its door.

Ive was also behind many other innovative desktops, such as the iMac G4 and the Power Mac G4 Cube. I enjoy my “trash can” Mac Pro; it’s just too bad the dual-GPU approach was a dead end.

While I believe Ive took his desires for thinness and simplicity too far with the 2016 MacBook Pro, I appreciate the work done on the PowerBook G4 (titanium and aluminum), the original MacBook Pro, the unibody MacBook Pro, and the Retina MacBook Pro. These successive laptops set the standard for laptop design, and they helped make laptops easy to place in a backpack. Laptops used to be quite bulky in the 1990s; I have a PowerBook 5300 I acquired nearly a decade ago that is quite thick and heavy.

I don’t agree with all of Ive’s design decisions, but overall I like his designs.

It's a bit comparing apples to oranges. Ive is a designer while Hassabis is more of an engineer/scientist.