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Apple barely talked about AI at its big iPhone 17 event

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Re: Apple barely talked about AI at its big iPhone 17 event

#11
post #9
post #7

That's because people don't trust AI that much... and most people don't differentiate between a really cool feature and AI so it's more confusing marketing than anything.

I think it's more because they're way behind on AI and they literally have nothing to actually tell us.

They’re not way behind on AI, they’re way behind on LLMs. Several features they presented depend heavily on AI.

Re: Apple barely talked about AI at its big iPhone 17 event

#12
post #9
post #7

That's because people don't trust AI that much... and most people don't differentiate between a really cool feature and AI so it's more confusing marketing than anything.

I think it's more because they're way behind on AI and they literally have nothing to actually tell us.

That’s not true. There were multiple AI features presented, just very well-known ones like the babel fish AirPods Pro. Nothing fancy, but it’s still AI and it’s useful.

Re: Apple barely talked about AI at its big iPhone 17 event

#13
post #9
post #7

That's because people don't trust AI that much... and most people don't differentiate between a really cool feature and AI so it's more confusing marketing than anything.

I think it's more because they're way behind on AI and they literally have nothing to actually tell us.

As an Apple user, what are they behind on? What features are other makers shipping that Apple is missing?

(Genuinely curious, perhaps there are third-party apps I can use to bridge the gap.)

Re: Apple barely talked about AI at its big iPhone 17 event

#14
This is a non-story. This was a hardware event. Apple is releasing many new AI features as part of iOS 26 which will launch along side the new iPhones. AI is software. And yet, a number of the features are clearly powered by AI models such as camera enhancements, health monitoring and live translation. Also GPU performance continues to increase in the A19, with CPU remaining presumably fairly flat since no numbers were given, so that’s a win for on-device inference.

Re: Apple barely talked about AI at its big iPhone 17 event

#15
post #2

I think this is the correct approach on a phone. I don't want AI front-and-center. I want it in the background quietly making everything better. To me, that's a much more useful form of AI.

And I want it turned the fuck off, quietly not doing anything with my personal shit. I want to reach for my tools when I want to use them.

I'll argue that face recognition, event detection and share recommendations are nice features.

They are all done locally on your device for the last decade, at least.

Re: Apple barely talked about AI at its big iPhone 17 event

#17
post #2

I think this is the correct approach on a phone. I don't want AI front-and-center. I want it in the background quietly making everything better. To me, that's a much more useful form of AI.

I think it is just generally the correct approach. It was not that long ago that ML (outside of research) was often talked about but it being ML was not the focus. The focus was on the actual benefits and what it did.

Of course this is going to be spun and turned into a negative, but I basically want ML to be invisible again. The benefits being clear, but the underlying tech no longer mattering.

Re: Apple barely talked about AI at its big iPhone 17 event

#18

They did talk about ML in their image processing software for their cameras, though. And I don’t think they mentioned AI when talking about their babelfish AirPods, but it’s clearly there, as well.

They talk about "Apple Intelligence models" running on the phone. They dropped that name for their AI stuff in a few other spots, too.

Re: Apple barely talked about AI at its big iPhone 17 event

#19

Earlier quoted context omitted.

And I want it turned the fuck off, quietly not doing anything with my personal shit. I want to reach for my tools when I want to use them.

I'll argue that face recognition, event detection and share recommendations are nice features. They are all done locally on your device for the last decade, at least.

[flagged]

Re: Apple barely talked about AI at its big iPhone 17 event

#20
post #19

Earlier quoted context omitted.

I'll argue that face recognition, event detection and share recommendations are nice features. They are all done locally on your device for the last decade, at least.

[flagged]

that stuff is also essentially machine learning, just more parameters and better marketing
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