they have a branding problem - they are starting to being perceived like a snobby brand with ridiculously overpriced products sold as a status symbol - a Balanciaga of creative tech basically so they are trying to put out some cheap good value products to signal a return of the original hacker ethos
They’ve always had those two tiers of pricing/products. That’s a read from a decade ago
Edit: i kinda take that back, as two people pointed out that EP-133 sampler actually has an okay feature-to-price ratio.
But $250 leather wraps to "transport" your OP-1 in tho, or $250 singing wooden dolls without obvious interfaces except bluetooth midi... i guess I'm not the target market