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How we shifted 6Wunderkinder to Wunderlist, again

christianreber.com

11–20 of 26 posts

Re: How we shifted 6Wunderkinder to Wunderlist, again

#11
post #5

Earlier quoted context omitted.

We focus on building a solid product with a consistent experience for several platforms - Wunderlist 2 will launch with native clients on Web, iOS, Android, Mac and Windows. To build a high quality product on every platform, I think you need at least 2 developers for each platform. If you are interested this is how we split our team: 3 iOS Developers 3 Android Developers 2 Mac Developers 2 Windows Developers 5 Web De…

Wow, that's a pretty serious burn rate. Isn't Wunderlist/Wunderkit essentially a free todo-list app? How are you planning to monetize into a sustainable business?

Yes, it is a serious burn rate, but we have three million users to maintain. That's why we are now just focused on our successful product. Wunderlist is a freemium product, we'll add premium features probably at the beginning of next year for a monthly subscription fee.

Re: How we shifted 6Wunderkinder to Wunderlist, again

#12
post #5

Earlier quoted context omitted.

We focus on building a solid product with a consistent experience for several platforms - Wunderlist 2 will launch with native clients on Web, iOS, Android, Mac and Windows. To build a high quality product on every platform, I think you need at least 2 developers for each platform. If you are interested this is how we split our team: 3 iOS Developers 3 Android Developers 2 Mac Developers 2 Windows Developers 5 Web De…

Why are there both web developers and backend developers? By web developers did you mean frontend developers(primarily JS) ?

We split between backend developers (mainly Rails) and frontend/web developers (mainly Backbone). Our backend developers are maintaining the backend of Wunderlist 1, and have built the backend for Wunderkit. Now they are rebuilding the backend for Wunderlist 2 and from scratch. With Wunderlist alone we have three million users, so it is a big job!

Re: How we shifted 6Wunderkinder to Wunderlist, again

#13
post #10
post #5

Earlier quoted context omitted.

We focus on building a solid product with a consistent experience for several platforms - Wunderlist 2 will launch with native clients on Web, iOS, Android, Mac and Windows. To build a high quality product on every platform, I think you need at least 2 developers for each platform. If you are interested this is how we split our team: 3 iOS Developers 3 Android Developers 2 Mac Developers 2 Windows Developers 5 Web De…

Will you also release Wunderlist 2 for Linux? :)

Yes Linux is in our plans, however, it won't be the first platform we launch on. Wunderlist 1 will be backwards compatible though, so you'll still be able to use it!

Re: How we shifted 6Wunderkinder to Wunderlist, again

#14
post #13
post #10

Earlier quoted context omitted.

Will you also release Wunderlist 2 for Linux? :)

Yes Linux is in our plans, however, it won't be the first platform we launch on. Wunderlist 1 will be backwards compatible though, so you'll still be able to use it!

Yay. :D I can understand that you'll focus on mainstream platforms first, but it's great that you also care about Linux.

Re: How we shifted 6Wunderkinder to Wunderlist, again

#15
Pretty disappointed as I had my whole family switch to Wunderkit, and all of us get on board using it.

However... after a few months most of us stopped - it just wasn't clicking like I hoped it would. I know some of my family members still use it personally with their significant others tho, so they'll be bummed by this news.

This sort of thing makes me very wary of choosing to use something to manage things as important as Wunderkit was setup for - especially when they're made 'free'. Right now I use Trello in my work, and even tho they constantly say 'It'll all be OKAY, this will be around a long time' - this makes me weary once more.

Re: How we shifted 6Wunderkinder to Wunderlist, again

#16
post #15

Pretty disappointed as I had my whole family switch to Wunderkit, and all of us get on board using it. However... after a few months most of us stopped - it just wasn't clicking like I hoped it would. I know some of my family members still use it personally with their significant others tho, so they'll be bummed by this news. This sort of thing makes me very wary of choosing to use something to manage things as impor…

Wunderkit will remain stable for some time yet. Once Wunderlist 2 is ready we will be offering an export tool, so that your friends and family will be able to transfer their data directly from Wunderkit to Wunderlist 2.

Re: How we shifted 6Wunderkinder to Wunderlist, again

#17
post #11

Earlier quoted context omitted.

Wow, that's a pretty serious burn rate. Isn't Wunderlist/Wunderkit essentially a free todo-list app? How are you planning to monetize into a sustainable business?

Yes, it is a serious burn rate, but we have three million users to maintain. That's why we are now just focused on our successful product. Wunderlist is a freemium product, we'll add premium features probably at the beginning of next year for a monthly subscription fee.

Do you expect those users to be sticky? The barrier to entry for making a to-do list is negligible, and having a long history of completed tasks is of very little value.

Re: How we shifted 6Wunderkinder to Wunderlist, again

#18
post #17
post #11

Earlier quoted context omitted.

Yes, it is a serious burn rate, but we have three million users to maintain. That's why we are now just focused on our successful product. Wunderlist is a freemium product, we'll add premium features probably at the beginning of next year for a monthly subscription fee.

Do you expect those users to be sticky? The barrier to entry for making a to-do list is negligible, and having a long history of completed tasks is of very little value.

With Wunderlist we've already seen many repeat users and have daily users adding new tasks, especially during the week. With Wunderlist 2 we will have more features that will help grow this.

Fred Wilson wrote about user metrics, he called it the 30/10/10 rule (http://www.avc.com/a_vc/2011/07/301010.html) - 30% monthly active users, 10% daily active users and 10% new users each month. We can apply this rule to Wunderlist, but as we're in the 'task' market, we generally have more monthly users than daily users - because the product is more optimized for weekly use.

Re: How we shifted 6Wunderkinder to Wunderlist, again

#19
post #16
post #15

Pretty disappointed as I had my whole family switch to Wunderkit, and all of us get on board using it. However... after a few months most of us stopped - it just wasn't clicking like I hoped it would. I know some of my family members still use it personally with their significant others tho, so they'll be bummed by this news. This sort of thing makes me very wary of choosing to use something to manage things as impor…

Wunderkit will remain stable for some time yet. Once Wunderlist 2 is ready we will be offering an export tool, so that your friends and family will be able to transfer their data directly from Wunderkit to Wunderlist 2.

Thanks for the reply Christian. I'll be sure to let them know if that fact. I respect the nature of the decision, and i know it was certainly not an easy one. You've handled it very well, and the communication around that fact very well.

Re: How we shifted 6Wunderkinder to Wunderlist, again

#20
post #12

Earlier quoted context omitted.

Why are there both web developers and backend developers? By web developers did you mean frontend developers(primarily JS) ?

We split between backend developers (mainly Rails) and frontend/web developers (mainly Backbone). Our backend developers are maintaining the backend of Wunderlist 1, and have built the backend for Wunderkit. Now they are rebuilding the backend for Wunderlist 2 and from scratch. With Wunderlist alone we have three million users, so it is a big job!

Ah. I was just curious about the terminology. Normally you see the same developers doing both Rails and JS.
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