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Is The QR Code Dead?

interactionworks.com

11–12 of 12 posts

Re: Is The QR Code Dead?

#11
post #10

Earlier quoted context omitted.

Sure, valid point. But why would a user want to go to a website in the first place? That seems like the bigger issue in most cases that QR codes don't solve that businesses neglect.

I think this is the core of it. Why do I need to go your web site right now ? What are you offering me that rewards that kind of prompt action? Most often it's absolutely nothing. And the QR code is on a subway train, where I can't load the web page anyway.

Well said. Ah...subway QR codes...

Re: Is The QR Code Dead?

#12
QR Codes for marketing may be "dead" (it was DOA for most implementations IMO), but that doesn't mean they can't have some interesting use cases. I think the syncing of two different devices is pretty compelling.

That being said, the article hits the point pretty well when noting QR Codes are a tool. However, NFC isn't necessarily a "replacement" for QR Codes, as QR Codes don't require the proximity that NFC does.

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