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Reports Persist of Apple Store Budget Cuts, Emphasis on Revenue

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Re: Reports Persist of Apple Store Budget Cuts, Emphasis on Revenue

#11

This second-guessing of the post-Jobs executive team has gotten really out of hand, though this was to be expected to some degree I suppose. My personal experience with Apple Retail has still been nothing short of stellar, recently with two almost-no-questions-asked full replacements of a faulty iPad and Retina MBP. Sometimes strolling through Apple stores I have wondered if they were overstaffed, based on the simple…

This is different because of what is being cut. I can't remember having used one of those "goodies". They end up like the "toys" that come in cereal boxes: junk you throw out every Spring. And something as personal as a case is something stylish people would rather pick out themselves.

Firstly, we're basically talking about the mission statement of the retail stores. It was originally to provide a great experience. Now it is maximize profit. This is definitely a big deal. No longer giving away junk was not a change of Apple's mission statement.

What does that mission statement mean to the customer? Well... I would lean towards believing many customers are loyal to Apple due to quality. It is logical to think Apple believe[s,d] in quality because it lends to customer satisfaction, which lends to brand loyalty. If customer satisfaction is no longer their driving motivation... does that mean Apple has killed the very reason their customers are loyal to them? Those "goodies" probably were never considered the very reason Apple has brand loyalty. If it was, Apple was able to change that reason to a new reason (quality).

Secondly, how much a customer can trust the word of a salesman is often determined by whether the salesman is commission or not... there's a reason people pay attention to it. This is far larger than no longer giving away items which were never used & thrown away. Although the employee don't seem to be paid via commission now, they basically still are (points tallied on how many high profit items are sold).

Re: Reports Persist of Apple Store Budget Cuts, Emphasis on Revenue

#12
post #6

I think it's a fallacy to believe that suddenly Apple became stupid just because there's no more Steve. I bet there's a lot more to this story than we can see at the moment.

Is it? Apple under Jobs was defined by complete perfectionism, which enabled it to create great products.

Steve had great taste - he was as much Chief Designer as he was CEO. Focus comes from the top, and the focus on design has been Apple's secret sauce. Cook is not a designer. His focus is going to be on operations, and Apple's design will suffer for it.

I'm pretty sure those recent Apple Genius ads would have Steve rolling in his grave. I predict that those are just the beginning.

Re: Reports Persist of Apple Store Budget Cuts, Emphasis on Revenue

#14
Last year when Cook became the permanent CEO, he hired Browett from UK-based Dixons to head the retail chain. Cook was apparently attracted by Browett’s like-minded focus on the more traditional concepts of retailing—logic and process leading to revenues and profits.

This is exactly why I'm short on Apple now. You'd be hard pressed to find somebody better than Cook to squeeze every last ounce of waste out of your supply chain but I see zero evidence of Jobs' uncanny product vision so far.

Re: Reports Persist of Apple Store Budget Cuts, Emphasis on Revenue

#15

Last year when Cook became the permanent CEO, he hired Browett from UK-based Dixons to head the retail chain. Cook was apparently attracted by Browett’s like-minded focus on the more traditional concepts of retailing—logic and process leading to revenues and profits. This is exactly why I'm short on Apple now. You'd be hard pressed to find somebody better than Cook to squeeze every last ounce of waste out of your sup…

Which is hilarious because all of Apple's current products (and those for the next few years) were created whilst Steve Jobs was still alive.

As was revealed in his biography.

Re: Reports Persist of Apple Store Budget Cuts, Emphasis on Revenue

#16

Last year when Cook became the permanent CEO, he hired Browett from UK-based Dixons to head the retail chain. Cook was apparently attracted by Browett’s like-minded focus on the more traditional concepts of retailing—logic and process leading to revenues and profits. This is exactly why I'm short on Apple now. You'd be hard pressed to find somebody better than Cook to squeeze every last ounce of waste out of your sup…

Which is hilarious because all of Apple's current products (and those for the next few years) were created whilst Steve Jobs was still alive. As was revealed in his biography.

To make the parent comment more relevant, I've taken "product vision" to include the quality of the retail store experience.

Re: Reports Persist of Apple Store Budget Cuts, Emphasis on Revenue

#17

Earlier quoted context omitted.

Which is hilarious because all of Apple's current products (and those for the next few years) were created whilst Steve Jobs was still alive. As was revealed in his biography.

To make the parent comment more relevant, I've taken "product vision" to include the quality of the retail store experience.

Exactly. It's the intuitive understanding of what made Apple different and so successful.
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