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Hollywood Is Already Using AI (and Hiding It)

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Re: Hollywood Is Already Using AI (and Hiding It)

#11

Post by CuriouslyC »

101008 wrote: post #9
simonw wrote: post #7

The Lord of the Rings: The Return of the King back in 2003 used early AI VFX software MASSIVE to animate thousands of soldiers in battle: https://en.wikipedia.org/wiki/MASSIVE_(software) - I don't think that was controversial at the time. According to that Wikipedia page MASSIVE was used for Avengers: Endgame, so it's had about a 20 year run at this point.

The problem is not AI per se (which are only a mix of algorithms). The problem is that this new wave of AI is trained in propietary content, and the owners/creators didn't allow it in the first place. If this AI worked without training, no one would say anything.

People would still be griping about how it devalues the hard work artists have put in, "isn't real art" and all the other things. The only difference is the public at large would be telling them to put a sock in it, rather than having some sympathy because of deceptive articles about how big tech is stealing from hardworking artists.

Re: Hollywood Is Already Using AI (and Hiding It)

#13

Post by CuriouslyC »

leptons wrote: post #3

It's a race to the (AI-slop) bottom. But most of the inhabitants of the world will barely notice. I have to wonder if movies will improve or not with AI, because some really stupid franchises have seen stupid amounts of money, while most people barely watch the actually good creative stuff. We're already swamped with unwatchable schlock, but I'm not sure it will improve if we automate it. It's the same people spendin…

AI will make professional level movies cheaper and easier to make, which will the medium more accessible. The AAA movies probably won't look any better, but indie stuff that previously would have been suggestive and bare due to budgetary constraints can now be more direct and lavish. In many cases that's going to be the difference an indie project being a viable film and not.

Re: Hollywood Is Already Using AI (and Hiding It)

#14

Post by bredren »

This article seems to be three to six months past due. As in the insights are late.

>One animator who asked to remain anonymous described a costume designer generating concept images with AI, then hiring an illustrator to redraw them — cleaning the fingerprints, so to speak. “They’ll functionally launder the AI-generated content through an artist,” the animator said.

This seems obvious to me.

I’ve drawn birthday cards for kids where I first use gen AI to establish concepts based on the person’s interests and age.

I’ll get several takes quickly but my reproduction is still an original and appreciated work.

If the source of the idea cheapens the work I put into it with pencils and time, I’m not sure what to say.

> “If you’re a storyboard artist,” one studio executive said, “you’re out of business. That’s over. Because the director can say to AI, ‘Here’s the script. Storyboard this for me. Now change the angle and give me another storyboard.’ Within an hour, you’ve got 12 different versions of it.” He added, however, if that same artist became proficient at prompting generative-AI tools, “he’s got a big job.”

This sounds eerily similar to the messaging around SWE.

I do not see a way past this—-one must rise past prompting and into orchestration.

Re: Hollywood Is Already Using AI (and Hiding It)

#16

Post by bredren »

AndrewKemendo wrote: post #8

I would absolutely love being able to create the movies I’ve always wanted to be made and them be plausibly good. I wonder who is making the oss version of these tools? So you can specify all the hundreds of parts needed to just compose a decent framework

The action I see is happening in comfy-ui workflows. That software is progressing rapidly and adapts to whatever sota models are available.

Heavy emphasis is on making cutting edge models work with limited local compute.

Re: Hollywood Is Already Using AI (and Hiding It)

#17

Post by mwkaufma »

simonw wrote: post #7

The Lord of the Rings: The Return of the King back in 2003 used early AI VFX software MASSIVE to animate thousands of soldiers in battle: https://en.wikipedia.org/wiki/MASSIVE_(software) - I don't think that was controversial at the time. According to that Wikipedia page MASSIVE was used for Avengers: Endgame, so it's had about a 20 year run at this point.

This is AI in the gamedev sense, not the present-hype sense.

Re: Hollywood Is Already Using AI (and Hiding It)

#18

Post by bobxmax »

101008 wrote: post #9
simonw wrote: post #7

The Lord of the Rings: The Return of the King back in 2003 used early AI VFX software MASSIVE to animate thousands of soldiers in battle: https://en.wikipedia.org/wiki/MASSIVE_(software) - I don't think that was controversial at the time. According to that Wikipedia page MASSIVE was used for Avengers: Endgame, so it's had about a 20 year run at this point.

The problem is not AI per se (which are only a mix of algorithms). The problem is that this new wave of AI is trained in propietary content, and the owners/creators didn't allow it in the first place. If this AI worked without training, no one would say anything.

I don't know how they verify it, but the article claims the model mentioned ("Moonvalley") trained an entirely clean/licensed data model.

Re: Hollywood Is Already Using AI (and Hiding It)

#19

Post by bobxmax »

leptons wrote: post #3

It's a race to the (AI-slop) bottom. But most of the inhabitants of the world will barely notice. I have to wonder if movies will improve or not with AI, because some really stupid franchises have seen stupid amounts of money, while most people barely watch the actually good creative stuff. We're already swamped with unwatchable schlock, but I'm not sure it will improve if we automate it. It's the same people spendin…

I've never understood this argument... most of Hollywood today is already slop lol

Re: Hollywood Is Already Using AI (and Hiding It)

#20

Post by deadbabe »

rideontime wrote: post #5
Michelangelo11 wrote: post #4

> It might cost only $10 million, but it would look closer to a $100 million movie. "We’re going to blow stuff up so it looks bigger and more cinematic,” he said. No comment needed.

Would love to hear him define "cinematic."

Feed it to an AI prompt if you want an answer, no point explaining.
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