A HireVoice postmortem - lessons learned trying to get a startup off the ground

Demos build more trust. Working products even more. Revenue builds more trust yet. Customers with recognizable names in your target market helps even more. A long track record of revenue showing the health of the company helps more, too-- nobody wants to be a customer of a company that's likely to disappear. It's like the opposite of the saying "nobody got fired for choosing IBM."

> "I had learned that, with half the time you get half the results so, for HireVoice, I was all-in, committed to success or, at least, piling up debts."

If you look at the author's LinkedIn, you'll see he started another consulting job after four months working on HireVoice full time. Is this because he realized the initial idea wasn't going to pay the bills?

I wonder if he would have been better off getting a full-time job first and iterating on this idea as a side project? It seems like someone who is fully employed would be more rigorous in choosing which idea to spend their precious spare time on.