Not only a major boost for Python 3 adoption but also a reference for how Unicode handling [1] can be successfully ported from Python 2.x libraries. They seem to be on schedule as well, which is brilliant [2]. [1]: http://wiki.python.org/moin/PortingDjangoTo3k [2]: https://www.djangoproject.com/weblog/2012/mar/13/py3k/
I can never be surprised enough how people are excited about django features that others take for granted.