For some reason, using the entire word "fuck" was shocking in a odd way for me. It's sending mixed signals- it's sounding harsh not funny. I personally think it could be stronger with a nice headline not using it- this idea is really awesome. There is something off in the relationship between the whole written word and the "ideals" of NASA. I love this, but I think it's a little over-the-top with the whole word being…
Don't be so fucking american. Swearwords are not not to be used. They serve its function, and here it is part of a well crafted site which is trying to make a point. edit: Though I agree with harrywincup that the wtf-approach at first seems like nasa did nothing good.
The first question that emanates would be on the order of "What's ESA?" No one in the world knows what it does.
Cheap shot making with pejorative intentions doesn't move forward the debate that we ,as a race,ought to do more in advancing our collective knowledge. Petty bickering doesn't help.