If I’m going to eat a Kit Kat or some other gas station candy bar I may as well eat artificial chocolate because it pretty much already is fake chocolate.
However I can’t eat a Beyond BK (do they make those anymore? Or the White Castle beyond burgers?), probably because they cost more than the original product. And I assume this fake chocolate will have the same problem.
They’ll try to sell it as a luxury item because that price point is the only way they can stay in business but it just won’t be that good.