Simply put, people who are open to being interrupted for small change are not any marketer's dream target.
What if we made advertising pay the user?
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Re: What if we made advertising pay the user?
#12Users get services for free. If users didn’t value the ad Tech companies offerings, they wouldn’t use the service.
I’m not saying I like ad-tech. I use ad blockers, refuse to use any ad supported app that doesn’t have a method I can pay to remove ads, and I pay for ad free experiences for all of my streaming services and I pay to receive a number of ad free podcasts.
But let’s not pretend that users get nothing of value from Google or even Facebook.
On the other hand, I don’t hate myself enough to work for any ad tech company.
Re: What if we made advertising pay the user?
#13Simply put, people who are open to being interrupted for small change are not any marketer's dream target.
Hulu makes more money per user on its ad tier than it does on its non ad tier.
Netflix keeps increasing the price of its ad free tier partially to offset the money it’s losing per user by not showing them ads.
Amazon would much rather you use their ad tier for Prime Video than their ad free tier. That’s why they opted people in to their ad tier and kept the price the same instead of raising the price of their current plan and offering the ad free tier at the original price.
Re: What if we made advertising pay the user?
#14Many companies have tried and failed, some are still trying https://en.wikipedia.org/wiki/Pay_to_surf
Re: What if we made advertising pay the user?
#15Why would any big platform do so? What incentive it is for them?
To stay relevant.
Big platforms don't have an incentive to pay users. They collect the ad revenue themselves. Possibly because big platforms agreed among themselves to behave this way.
It only takes one big platform to start paying users to flip this around. Twitter started paying users for ad revenue derived from the user's feed. The next step would be for ad-tech to pay users directly.