On a related note, probably a similar percentage of people claim on their car insurance. If only the rest realised they had "crap insurance" and were paying for nothing, they could save so much money!
This is obviously sarcasm, but I think it's important to remember that much of the data is stored because we don't know what we will need later. Photos of kids? Maybe that one will be The One that we end up framing? Miscellaneous business records? Maybe those will be the ones we have to dig out for a tax audit? Web pages on government sites? Maybe there will suddenly be an interest in obscure pages on public health policy if a global pandemic happens.
Complaining that data is mostly junk is not a particularly interesting conclusion without acknowledging this. Is there wastage? Yeah sure, but accuracy on what needs storing is directly traded off with time spent figuring that out, and often it's cheaper to store the data.