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Why is the world losing color?

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11–20 of 309 posts

Re: Why is the world losing color?

#12
I’ve certainly noticed this in film and interior design (most AirBnBs will have a familiar grayscale palette), but the opposite trend has occurred in software. Windows 2000 was far less colorful than Windows 10, which in turn had a more saturated palette than Vista and Windows 7.

Re: Why is the world losing color?

#13

It's not "losing" color. At periods when technology resulted in new color possibilities, people went overboard with color. Make all the things colorful!! Think of the technicolor sixties. And we can go back in history and see the same thing with new clothing pigments, new paint pigments. But when everything is colorful, nothing stands out. Everything being colorful is as monotonous as everything being, well, monotone…

Speak for yourself then because I think this looks great and fun.

https://www.reddit.com/r/mildlyinteresting/comments/1jnr4bz/...

By the comments, I don't think I'm the only one.

Look at the logo evolution.

https://www.reddit.com/r/LivingMas/comments/17yizkw/evolutio...

Why is Taco Bell slowly losing color like a vampire is draining it of fun and blood? I see these driving around and I just shake my head, what about light purple and white represents Mexican culture and food? It's the whitest thing they could do without making the sign all white. Same thing with Target. Now some of the logos are white on white!

https://www.designyourway.net/blog/target-logo/

It's odd that in this era where we are supposed to be embracing diversity and difference that we are homogenizing our logos to white or gray goo.

Re: Why is the world losing color?

#14
post #4

I would argue that the main reason is because everything is about money, and the shorter marketability of everything. Colors are polarising, and affect the unsold inventory and perceived resale value. Why manufacture objects in 10 different colours if you know the green one is going to be a tough sell? Why buy a blue car if you think you’re going to sell it back after 2 years and struggle to do so? You don’t want thi…

base neutral colors sell well, exotic colors sell in small amounts => they die out due to small scale/being niche

Re: Why is the world losing color?

#15
They take Napoleon, as recent film with bleak colors.

I will take latest matrix. The movie was awful, of course, but I was in awe of its bright, vivid, wonderful color work. If only plot was better.

Re: Why is the world losing color?

#16
post #4

I would argue that the main reason is because everything is about money, and the shorter marketability of everything. Colors are polarising, and affect the unsold inventory and perceived resale value. Why manufacture objects in 10 different colours if you know the green one is going to be a tough sell? Why buy a blue car if you think you’re going to sell it back after 2 years and struggle to do so? You don’t want thi…

In fact, there is demand for colorful products. However, the way businesses measure demand today is through the aggregate unit demand. In effect, you get the lowest common denominator products rising to the top, and people with specific preferences can't get at their desired products. If instead, businesses would measure demand at a more granular level, they'd see this and be able to better serve their customers.

my startup varietyiq is working towards helping apparel businesses do this / have seen it work very well.

Re: Why is the world losing color?

#18
post #4

I would argue that the main reason is because everything is about money, and the shorter marketability of everything. Colors are polarising, and affect the unsold inventory and perceived resale value. Why manufacture objects in 10 different colours if you know the green one is going to be a tough sell? Why buy a blue car if you think you’re going to sell it back after 2 years and struggle to do so? You don’t want thi…

A long time ago I worked at a children's toy store and among other things I was responsible for ordering and restocking the bins full of small loose toys that cost under a buck or two.

A weird thing I noticed was that if an item came in an assortment of colors that included yellow, yellow was always the slowest color to sell. Often bins would end up with just yellow inventory after all the other colors had sold. But I discovered that if I removed the yellow samples from the bin entirely that the overall sales for the item would plummet.

I'd often joke that we should open up another store that only sold yellow merchandise as a way to move the excess inventory that built up from me implementing a yellow-buffering system, but instead we'd just end up donating them to a school or giving them away on Easter or whatever.

Re: Why is the world losing color?

#19
post #6

It's not "losing" color. At periods when technology resulted in new color possibilities, people went overboard with color. Make all the things colorful!! Think of the technicolor sixties. And we can go back in history and see the same thing with new clothing pigments, new paint pigments. But when everything is colorful, nothing stands out. Everything being colorful is as monotonous as everything being, well, monotone…

Cars suck then. We have destroyed our environments, both natural and human made, because of them.

I don't think anyone would argue the point of cars is to look pretty or make the environment more balanced. Cars are successful in spite of looking like shit and damaging the environment.

Re: Why is the world losing color?

#20
post #8

It's not "losing" color. At periods when technology resulted in new color possibilities, people went overboard with color. Make all the things colorful!! Think of the technicolor sixties. And we can go back in history and see the same thing with new clothing pigments, new paint pigments. But when everything is colorful, nothing stands out. Everything being colorful is as monotonous as everything being, well, monotone…

> It's visually exhausting. This. It's about managing stimulation levels and contrast. If the environment is continually shouting at you it's hard to hear the whispers, where the meaning is. I bet one of those color comparison graphs of the average website in 1998 through today would show the same trend. I wish the inflationary trend in linguistic overstatement did the same.

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