Seems like a mode of thinking that is appearing everywhere, not just on social media. Go to MOD Pizza. You can order any toppings you want--your favorites. Yet many if not most people will go through the menu of preselected toppings combos to see if there's one they'd like. This makes no sense to me.
This is the actual reason why the door is continually held open for propaganda and centralized control. Decentralizing everything struggles with inefficiency problems.
The first person to really discover and popularize this was Edward Bernays — who invented Public Relations to help corporations and politicians weaponize this inefficiency. He kicked off the "Mad Men" of 20th century New York.
The introduction to Bernays's book "Propaganda" lays this out very clearly:
https://www.voltairenet.org/IMG/pdf/Bernays_Propaganda_in_en...
Or if you don't like reading... another overview of Bernays is Adam Curtis's "Century of the Self"
https://www.youtube.com/watch?v=eJ3RzGoQC4s
We will keep giving up control to centralized forces until we can share information freely and efficiently about what choices lead to better/worse outcomes in a decentralized way.