One thing I often think about in the early days of Linux is it's competitors. The article mentions "commercial Unix was so expensive it was easier to write your own". Which is largely true. However there is also Coherent Unix. I remember adverts for it as the full back page of so many magazines of the day, for $99. I always was on the fence about buying it. One of the big drawbacks of Coherent was that it didn't have…
"Coherent remains true to Unix's roots and eschews local area networking, graphical user interfaces, menus, mice, and many of the other amenities that present-day DOS users and Unix users have come to expect of modern software."
It goes on to describe that "learning Unix from Coherent would be a bumpy road" and "nor could you realistically use Coherent to automate a small business".
Coherent was closed-source, so you couldn't take an imperfect incomplete system like Linux and help improve it. Linux attracted contributors early on not because Linux at the time was so great, but because people liked to work on this kind of thing.
$99 is ~$230 today. I know software used to be a lot more expensive in general (e.g. $25 for PKZIP in the late 80s), but $230 for a bare-bones OS for playing around is only "cheap" relative to Enterprise Unix™® pricing.
[1]: https://books.google.ie/books?id=JZxkO0PpksUC&pg=PT61&redir_...