I doubt that they are commercializing anything.
I see on their site now that they are building a plant that is expected to produce 5 (five) tons of magnets per year (compared to 1500 t/year for the plant discussed in the article or with 25000 t/year for the biggest of the around 300 Chinese plants).
Such a small-scale production might be enough only to make samples to distribute to potential customers, to convince them to design products using such magnets.
I will be pleasantly surprised when Niron Magnetics will be able to produce even those 5 tons of magnets.
I have already forgotten how many years have passed since I have seen for the first time Niron Magnetics claiming that they will start soon the production of iron nitride magnets.
Certainly there are more than 5 years since then, perhaps almost 10 years.
Their first patents, in which they have claimed to know how to make iron nitride, have been issued 10 years ago. Their inability to actually produce such magnets demonstrate that at least the claims of the first patents were false.
The language that is used in patent law is that patents "teach" how to do something that was unknown and non-obvious for those who were experts in prior art.
I am pretty sure that the patents of Niron Magnetics do not teach anything, but they are the kind of patents filed by those who want to do something, but they have no idea how to do it, so they file bogus patents with overly broad and inaccurate claims, as a preventive strike used to block any competitors to introduce that kind of products, in order to gain for themselves time to actually discover how to make in reality what they want, in a very different way than described in their fictitious patents.
If iron nitride magnets are indeed possible, then it is likely that Niron Magnetics has delayed by many years their use in practice, by being unable to develop such materials themselves, but simultaneously preventing others to do this.