11–20 of 117 posts
I feel like the headline is burying the lede here: every Dell sub-brand is going away expecting for the new “Pro” and “Pro Max”. Reminds me a lot of how Apple in the late 90s got rid of their Performa/Centris/Quadra/etc. for more obvious, matter-of-fact names.
Should I get the "Dell Pro Max ", the "Dell Pro Max Plus", "Dell Pro Plus", or the "Dell Premium"?
I understand cleaning up the model lineup, but jeez.
Nothing is less fun than cross-shopping products and there are a bunch of arbitrary brand differences. "Precisions are their portable workstations. Latitudes are their ultrabooks. Duh! XPS is their premium consumer laptop!".
Marketing departments tend to get addicted to the smell of their own farts. But I don't think consumers care about particular sub-brand names. We already saw this a decade ago in the automotive space where manufacturers ditched their unnecessary marquees (Pontiac, Mercury, Oldsmobile, Saturn). And I think we will see this trend continue into more industries (like hotel chains).
Personally, I'm OK with these computer manufacturers cleaning up their product line.
I feel like the headline is burying the lede here: every Dell sub-brand is going away expecting for the new “Pro” and “Pro Max”. Reminds me a lot of how Apple in the late 90s got rid of their Performa/Centris/Quadra/etc. for more obvious, matter-of-fact names.
I find it funny how much they've just completely ceded branding standards to Apple in that move.
I'm not sure if it's just me or a common feeling, but XPS laptops from the last few years (at least 2020 onward) felt really poor quality for "professional" computers. Especially regarding their main competitors (mbp & thinkpads). All the XPS we had at work had issues and particularly bad battery life even before the one year mark.. For those who didn't have their battery swollen. I wouldn't have thought that such a…
XPS always felt like an unloved brand. I’ve owned some and they never felt like they fit into either the powerhouse segment or the everyday user segment. And the strange revisions to keyboards and things over time made it less and less attractive to power users. Dell has far too many models and it’s hard for anyone to understand what the reason is to buy any of them. It’s certainly not for the everyday user either -…
OEMs have had 30 years to sell Windows alternatives based on GNU/Linux or BSD, after the monopoly lawsuit, they caved in quickly after XP license became grátis, and nowadays rather sell Chromebooks and Android tablets than proper Windows alternatives.
I always felt like a lot of these computer sub brand names were rather confusing. Inspiron? Presario? Precision? XPS? ProBook? EliteBook? zBook? Envy? What are the real cross comparisons here? Personally, I'm OK with these computer manufacturers cleaning up their product line.
I feel like the headline is burying the lede here: every Dell sub-brand is going away expecting for the new “Pro” and “Pro Max”. Reminds me a lot of how Apple in the late 90s got rid of their Performa/Centris/Quadra/etc. for more obvious, matter-of-fact names.
I find it funny how much they've just completely ceded branding standards to Apple in that move.