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The Cognitive Style of PowerPoint (2006) [pdf]

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Re: The Cognitive Style of PowerPoint (2006) [pdf]

#11
Possibly unpopular opinion: PowerPoint is just a tool, and most people not only suck at making slides but are poor storytellers to boot. If you are a good storyteller and can effectively use the medium (as in, not just dump a bunch of bullets on a slide), you can actually convey a lot of information in a combined slide + narrative format.

Re: The Cognitive Style of PowerPoint (2006) [pdf]

#12
post #11

Possibly unpopular opinion: PowerPoint is just a tool, and most people not only suck at making slides but are poor storytellers to boot. If you are a good storyteller and can effectively use the medium (as in, not just dump a bunch of bullets on a slide), you can actually convey a lot of information in a combined slide + narrative format.

Tufte addresses that in the postscript. It is the first item in it.

Re: The Cognitive Style of PowerPoint (2006) [pdf]

#13
post #7

Nobody has the patience anymore to be presented to or read in any form other than bullet points and low information density charts. I grew up before computers and learned to communicate in the absence of all the short attention span distractions that exist today. I remember the first time I picked up a Wired magazine and couldn’t tolerate the insane lack of continuity. I still cannot stand the video style of images p…

The number of books, blogs, papers, textbooks, monograph, tutorials, reports, comments that are worthwhile reading will only ever increase though. Today is as information-lite as we're going to get. I feel like it's only natural to try and condense all this data (usually in a lossy way).

I hate PowerPoint but bullet points could be quite information dense. They lose effectiveness past 6 bullets due to readability reasons, but I still prefer them over fluffy low signal prose. I think at the end of the day, it all depends on the writer. I got to the end of your comment just fine. But I cannot and will not get to the end of a corporate jargon filled report or ppt.

Re: The Cognitive Style of PowerPoint (2006) [pdf]

#14
post #7

Nobody has the patience anymore to be presented to or read in any form other than bullet points and low information density charts. I grew up before computers and learned to communicate in the absence of all the short attention span distractions that exist today. I remember the first time I picked up a Wired magazine and couldn’t tolerate the insane lack of continuity. I still cannot stand the video style of images p…

> some people, particularly in higher levels of management, just want to be spoon fed bullet lists and then feel like they’re making informed decisions.

That caste likes to say, "I have people that do that for me."

Re: The Cognitive Style of PowerPoint (2006) [pdf]

#16
post #7

Nobody has the patience anymore to be presented to or read in any form other than bullet points and low information density charts. I grew up before computers and learned to communicate in the absence of all the short attention span distractions that exist today. I remember the first time I picked up a Wired magazine and couldn’t tolerate the insane lack of continuity. I still cannot stand the video style of images p…

In the age of LLMs there is no point in writing long prose. The more content is generated the more people will move to higher information density formats. Why bother with generating long text if the reader is going to summarise it with a LLM anyway? OTOH - citing Ben Affleck: "why would I bother to read something you didn't bother to write?"

Re: The Cognitive Style of PowerPoint (2006) [pdf]

#17
post #7

Nobody has the patience anymore to be presented to or read in any form other than bullet points and low information density charts. I grew up before computers and learned to communicate in the absence of all the short attention span distractions that exist today. I remember the first time I picked up a Wired magazine and couldn’t tolerate the insane lack of continuity. I still cannot stand the video style of images p…

In the age of LLMs there is no point in writing long prose. The more content is generated the more people will move to higher information density formats. Why bother with generating long text if the reader is going to summarise it with a LLM anyway? OTOH - citing Ben Affleck: "why would I bother to read something you didn't bother to write?"

cf. Doonesbury on Californian/Mellow-Speak:

https://www.gocomics.com/doonesbury/1979/05/16

Re: The Cognitive Style of PowerPoint (2006) [pdf]

#18
post #8

Earlier quoted context omitted.

When I was in my business development phase I was taught to make presentations for C-levels at Fortune 500 companies like this: Make a Powerpoint deck with 50 slides. Compact that down to 20 slides without losing anything. Get to the point where you have 50 slides like that. Repeat this process two or three times until you have a deck that is stupendously high density that gives the impression that you respect their…

I’m a McKinsey consultant and this reads as kind of crazy. Nobody is ever doing anything with 50 distinct slides. My general advice is a title that is a sentence that explains your point, then a visual that proves it and a sidebar of supporting insights so you don’t have to be an expert at reading the visual. Frankly I think it’s very effective and is very closely tied to writing guidelines. The important thing is ge…

This is the very thing TFA is against. It reduces complex arguments into one-sentence theses, one after another, luring the listener into compliance.

Re: The Cognitive Style of PowerPoint (2006) [pdf]

#19
post #11

Possibly unpopular opinion: PowerPoint is just a tool, and most people not only suck at making slides but are poor storytellers to boot. If you are a good storyteller and can effectively use the medium (as in, not just dump a bunch of bullets on a slide), you can actually convey a lot of information in a combined slide + narrative format.

Also probably unpopular opinion: most people, in business anyways, don't use or even expect powerpoint to be aiding a typical "presentation". I think we conflate powerpoints in meetings as "presentations" just like a Ted Talk is a "presentation". In business, these types of presentations do take place but are hardly a tip of the iceberg in terms of all the powerpoints being made. Under the surface, the lion's share of powerpoints are just talking points for a meeting. They help give alignment on what they want to talk about, points they want to make during the meeting, structure their meeting flow, and importantly - they give people something to read before/after the meeting to and reference back to the meeting topics. They also serve as a medium for data sharing, eg. charts, tables, and such. It also anticipates and answers some questions amongst many other things.

Anyways, I'm not saying this excuses the quality of most of these things but imagine how much effort you'd put into a Ted Talk versus how much you'd put into a 30 minute meeting when you may only have a few days notice. Most meeting topics are simply boring, it's work, or someone else's domain of work, shouldn't need a ton of narrative fluff to make it digestible, and honestly most powerpoints I see in work in the last decade or so are adequate enough for their purposes. I just stopped being critical of people's powerpoint and storying telling skills long ago and try to focus on the discussion/content being made and what I need to take away/double click on.

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