Why? Because if you make them perfectly proportional, the labels are hard to read. ;-) For example, try actually making sense out of the second diagram on that site. It's far harder to read than the first. You can actually only make sense of it by cross-referencing with the first diagram.
While making for bad UX, it doesn't change the truth of the information at all, and it would be easy to fix these issues.
Edit: Looks like someone already has: http://9to5mac.com/2012/07/13/nielsen-needs-to-work-on-their...