Whatever you think of the console itself, that's an impressive amount of fundraising. I think Ouya has shown one thing for sure and that's making your Kickstarter a pre-order of sorts definitely encourages people to donate in larger sums. Of the 36K backers, only ~2000 have donated less than the $95 that gets you a console.
I personally think that this is the greatest value that kickstarter has brought us. We now have the option to forego the traditional cycle of [product development -> promotion -> sales] and instead pursue a [promotion -> sales -> development] path, which reduces the risk of irrecoverable sunk costs significantly. In a way, it shifts "risk" from the producer to the consumer.
I do think kickstarter is great, though.