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Jaguar Introduces Type 00

jaguar.com

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Re: Jaguar Introduces Type 00

#11

Post by _yb2s »

A_D_E_P_T wrote: post #9
mtmail wrote: post #6

They should price it 2-5 million. It's a statement of "Look I can afford the most expensive car".

They can't do that. Luxury products are largely defined by: 1. How "exclusive" they are. 2. The age and heritage of the brand 3. How difficult they are to manufacture. (The difficulty could be artificial.) Jaguar fails on basically all counts. (1) Price isn't necessarily a stand-in for #1 -- on the very high-end, you have to make it actually difficult to acquire the product in question, and they're not going to do th…

Jaguar absolutely has a very long history of making exclusive low production volume sports cars and supercars that fit all 3 of those criteria. In the 90s they were selling the XJ220 for what would nowadays be about 1.3 million- it was both one of the fastest, and one of the most expensive cars in the world at the time.

In general, they also have a long - "storied" racing history, and have consistently moved that racing technology into production high performance automobiles. At many points in history, starting with the XK120 in the 1940s they were selling the fastest supercars in the world.

Jaguar's reputation for reliability is no worse than the French and Italian exotic cars... you didn't buy a European car with a V12 in the 1970s if you couldn't afford a lot to keep it up.

Re: Jaguar Introduces Type 00

#12

Post by A_D_E_P_T »

_yb2s wrote: post #11
A_D_E_P_T wrote: post #9

Earlier quoted context omitted.

They can't do that. Luxury products are largely defined by: 1. How "exclusive" they are. 2. The age and heritage of the brand 3. How difficult they are to manufacture. (The difficulty could be artificial.) Jaguar fails on basically all counts. (1) Price isn't necessarily a stand-in for #1 -- on the very high-end, you have to make it actually difficult to acquire the product in question, and they're not going to do th…

Jaguar absolutely has a very long history of making exclusive low production volume sports cars and supercars that fit all 3 of those criteria. In the 90s they were selling the XJ220 for what would nowadays be about 1.3 million- it was both one of the fastest, and one of the most expensive cars in the world at the time. In general, they also have a long - "storied" racing history, and have consistently moved that rac…

The 1940s were long ago, and recent times have been terrible for Jaguar. First sold to Ford and mismanaged, then hastily offloaded at a loss to Tata in 2008, and floundering even worse ever since. Seems to me that they're now considered a mid-tier brand, probably somewhere below BMW.

Re: Jaguar Introduces Type 00

#13

Post by _yb2s »

A_D_E_P_T wrote: post #12
_yb2s wrote: post #11

Earlier quoted context omitted.

Jaguar absolutely has a very long history of making exclusive low production volume sports cars and supercars that fit all 3 of those criteria. In the 90s they were selling the XJ220 for what would nowadays be about 1.3 million- it was both one of the fastest, and one of the most expensive cars in the world at the time. In general, they also have a long - "storied" racing history, and have consistently moved that rac…

The 1940s were long ago, and recent times have been terrible for Jaguar. First sold to Ford and mismanaged, then hastily offloaded at a loss to Tata in 2008, and floundering even worse ever since. Seems to me that they're now considered a mid-tier brand, probably somewhere below BMW.

Fair enough, but I think car people remember or know of the history, and they could in principle reclaim it with high end products like they once made. Almost all car manufacturers that are still around have gone through rough periods and had to revive their brand image.

Re: Jaguar Introduces Type 00

#16

Post by joak »

A_D_E_P_T wrote: post #9
mtmail wrote: post #6

They should price it 2-5 million. It's a statement of "Look I can afford the most expensive car".

They can't do that. Luxury products are largely defined by: 1. How "exclusive" they are. 2. The age and heritage of the brand 3. How difficult they are to manufacture. (The difficulty could be artificial.) Jaguar fails on basically all counts. (1) Price isn't necessarily a stand-in for #1 -- on the very high-end, you have to make it actually difficult to acquire the product in question, and they're not going to do th…

Bugatti is obviously Italian, not French...

Re: Jaguar Introduces Type 00

#17

Post by drbig »

So, is Jaguar now a purely marketing/visual arts company?

Context:

> Launch dates, events, and creative collaborations

> *Jaguar Type 00 is a non-production vehicle

Re: Jaguar Introduces Type 00

#18

Post by A_D_E_P_T »

joak wrote: post #16
A_D_E_P_T wrote: post #9

Earlier quoted context omitted.

They can't do that. Luxury products are largely defined by: 1. How "exclusive" they are. 2. The age and heritage of the brand 3. How difficult they are to manufacture. (The difficulty could be artificial.) Jaguar fails on basically all counts. (1) Price isn't necessarily a stand-in for #1 -- on the very high-end, you have to make it actually difficult to acquire the product in question, and they're not going to do th…

Bugatti is obviously Italian, not French...

Bugatti was headquartered in Alsace and is historically considered a French rather than Italian brand. See, e.g., https://en.wikipedia.org/wiki/Bugatti

Re: Jaguar Introduces Type 00

#19

Post by dave333 »

miav wrote: post #3

That's.. actually not a bad looking car. I mean if I had infinite money to spend on a supercar I can certainly think of a dozen others I'd rather go for, but given that most people were expecting an eyesore, I think the new Jaguar looks pretty good while also admittedly being very unique. Looking forward to seeing it on the streets.

I agree - looks sleek, powerful, muscular, elegant, refined and I like the slight boxiness rather than everything rounded like an E Type. But then I like the Cybertruck too.

Re: Jaguar Introduces Type 00

#20

Post by tim333 »

tailsdog wrote: post #4

They are blatantly trying to shock people and go against the brand heritage to get publicity, looks like something from the Cybertruck playbook. Sales and reputation have been declining for a while, maybe this is a last chance gamble. It could work out for them.

They've certainly got a lot of publicity.
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