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The Rise of Malört, an Unexpected Midwest princess

nytimes.com

11–20 of 152 posts

Re: The Rise of Malört, an Unexpected Midwest princess

#11
post #4
post #2

https://web.archive.org/web/20241115175926/https://www.nytim... edit: IDK how ethically right it is (in my opinion it is) but when posting paywalled content we should post the archive link directly or at least as part of the submission

The archive link is also paywalled.

Actual full article: https://archive.is/d30Rz

Re: The Rise of Malört, an Unexpected Midwest princess

#12
post #8

> It is also, in five words, the unofficial liquor of Chicago No, it's a meme that hipsters have somehow latched onto because the Chicago aesthetic seems to be popular now. If a native Chicagoan tells you that you have to have a shot of Malort when you're at the bar because it's the "unofficial liquor of Chicago" - they're pulling a prank. It's somehow lasted a century as a prank you pull on your buddies who don't dr…

If it's lasted a century as a prank Chicagoans play on people, it sounds like it is in fact a cultural touchstone.

Re: The Rise of Malört, an Unexpected Midwest princess

#15
post #12
post #8

> It is also, in five words, the unofficial liquor of Chicago No, it's a meme that hipsters have somehow latched onto because the Chicago aesthetic seems to be popular now. If a native Chicagoan tells you that you have to have a shot of Malort when you're at the bar because it's the "unofficial liquor of Chicago" - they're pulling a prank. It's somehow lasted a century as a prank you pull on your buddies who don't dr…

If it's lasted a century as a prank Chicagoans play on people, it sounds like it is in fact a cultural touchstone.

[deleted]

Re: The Rise of Malört, an Unexpected Midwest princess

#16

I like it fine, it doesn't taste especially unusual among other herbal bitter liquors, a category I like. It's not the best (or as expensive as the best! they can get pricey), but it's not the worst, it's a fine drink. The NYT story above mostly stayed away from how it's become known as like "the worst drink ever" or something, something you drink as a kind of challenge rather than that it's enjoyable. I've suspected…

==I've suspected that the manufacturer has been actually encouraging this story. ==

It is an explicit part of their marketing. This [0] excellent advertisement in Chicago states:

"Do Not Enjoy. Responsibly."

[0] https://www.reddit.com/r/chicago/comments/19dvd2j/brilliant_...

Re: The Rise of Malört, an Unexpected Midwest princess

#17
post #8

> It is also, in five words, the unofficial liquor of Chicago No, it's a meme that hipsters have somehow latched onto because the Chicago aesthetic seems to be popular now. If a native Chicagoan tells you that you have to have a shot of Malort when you're at the bar because it's the "unofficial liquor of Chicago" - they're pulling a prank. It's somehow lasted a century as a prank you pull on your buddies who don't dr…

I live in the Chicago suburbs now and used to live in Chicago. Taking shots of Malört in bars is indeed a rite of passage for tourists, but yeah, it's a foul-tasting shot.

Democratic Illinois Governor J.B. Pritzker was recorded sharing shots of Malört with visiting politicians during the week of the Democratic National Convention. I enjoyed looking at the reaction of the visiting politicians after they drank it.

Re: The Rise of Malört, an Unexpected Midwest princess

#18

It’s disgusting. It’s liquid ear wax shared by people who like to piss other people off. I say this as a person who typically enjoys bitter.

Google's AI says that it "has a full-bodied flavor and tastes like pencil shavings, old battery rust, citrus zest, and ear wax".

Re: The Rise of Malört, an Unexpected Midwest princess

#19
I went on a stag do (bachelor party for non-Brits) last year. The groom had just returned from Chicago on a business trip the morning we went away. He brought back a bottle of Malört.

I developed a taste for it that weekend - it's not that bad (I'd take it over something like Becharovka). Annoyingly years ago (2009ish) I spent a fair amount of time over in the Midwest with work and never drank the stuff.

Re: The Rise of Malört, an Unexpected Midwest princess

#20
> Mr. Wurth, who tended bar in Chicago for 10 years before moving down South, takes Polaroids of Malört first-timers and asks them to write descriptions of the drink on the border. Hundreds of snapshots plaster the walls of the bar’s two bathrooms. A sampling of their tiny captions: “Swamp grass in July,” “Pain” and, Mr. Wurth’s favorite, “The powder inside of a balloon.” Malört turns even the most prosaic into unexpected poets.

I have not had Malort, but I have had absinthe, which I believe is similar? And I'd like to contribute.

I wouldn't say it tastes bad. If you drank boiling bleach, you wouldn't say it "tastes bad." That's not the right category of word. It tastes like something that should never, ever go in your mouth.

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