I can really imagine a meeting with the big brasses of Google/Niantic a few years ago that went along - We need to be the first to have a better, new generation 3D model of the world to build the future of maps on it. How can we get that data?" + What about gamifying it and crowd-sourcing it to the masses? - Sure! Let's buy some Pokemon rights! It's scary but some people do really have some long-term vision
Edit: I said inverness and meant ingress. Apologies.