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Google will stop serving political ads in the EU, including on YouTube

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Re: Google will stop serving political ads in the EU, including on YouTube

#11
post #7
post #3

Earlier quoted context omitted.

Same here. I also wonder who would even target their political ads at european audiences.

EU countries have elections, too.

I don't know what various countries' norms are, but if people aren't used to political ads and are generally suspicious of the concept, an ad may have negative utility.

I know if I saw a paid ad for a candidate that would make me want to vote against them.

Re: Google will stop serving political ads in the EU, including on YouTube

#12
post #7

Earlier quoted context omitted.

EU countries have elections, too.

I don't know what various countries' norms are, but if people aren't used to political ads and are generally suspicious of the concept, an ad may have negative utility. I know if I saw a paid ad for a candidate that would make me want to vote against them.

Paper flyers in your mailbox, and billboards in people's gardens, are some age-old and very common forms of advertisement during elections I've seen in multiple countries in Europe

Re: Google will stop serving political ads in the EU, including on YouTube

#16

After living in 2 EU countries and the UK for decades, I don't think I've ever seen a political ad on any Google product (and even overall?). It's probably a very minor impact to Google's ad bottom line.

exactly.

they already cannot show ads on EU because of regulations... not that they wouldn't, but campaign managers abide to the regulations and don't go to google.

so what google does? spin it as a holier than thou campaign to try to offset the dumpster fire that is the very lucrative US campaign ads they do profit handsomely from.

"look over here, not over there". so boring.

also, their jobs site have tons of lobbyist positions on DC ;)

Re: Google will stop serving political ads in the EU, including on YouTube

#17

Earlier quoted context omitted.

I don't know what various countries' norms are, but if people aren't used to political ads and are generally suspicious of the concept, an ad may have negative utility. I know if I saw a paid ad for a candidate that would make me want to vote against them.

Paper flyers in your mailbox, and billboards in people's gardens, are some age-old and very common forms of advertisement during elections I've seen in multiple countries in Europe

Interesting. Where are billboards on private property common?

I mostly see them on tv, public billboards and light poles.

Re: Google will stop serving political ads in the EU, including on YouTube

#18
post #3

After living in 2 EU countries and the UK for decades, I don't think I've ever seen a political ad on any Google product (and even overall?). It's probably a very minor impact to Google's ad bottom line.

Same here. I also wonder who would even target their political ads at european audiences.

What? We mostly get political ads in CEE region as most of the products or services being sold here are not applicable anyway.

Re: Google will stop serving political ads in the EU, including on YouTube

#20
post #4

Less poltical information from fewer sources equals incumbent protection. This is a regression for democracy and an advance for oligarchy.

I wish this comment were true, because this would mean political parties actually use knowledge and information to encourage people to vote for them. In the democratic elections I am exposed to (UK, US), this could not be further from the truth. Further, I think targeted marketing will always lean away from information and into exploiting emotional responses. A reduction in a bombardment of targeted marketing is a positive thing.

However, there should definitely be exemptions, as political information basically just means anything that matters. I feel that ads must have a clear intention to inform, not sell, when it comes to politics.

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