All political ads running on Google in the US • Hacker News Board

Re: All political ads running on Google in the US

#11

Post by Macha » Fri, Oct 25, 2024, 7:22 PM UTC

loeg wrote: post #8

Dig1t wrote: post #3

Am I reading this wrong or does it seem like the majority of these are for Harris/Democrats?

What do you think the demographics are of Google ad viewers vs Harris / Trump potential voters? But also, yes, the Harris campaign has spent about 2x as much in aggregate: https://www.nytimes.com/2024/10/25/us/elections/kamala-harri...

I'd expect the demographics of google ad viewers to be more or less "the internet at large, minus a few markets like China were Google is much less prevalent, and a few groups techy enough to disproportionately run adblockers"

Re: All political ads running on Google in the US

#12

Post by sneak » Fri, Oct 25, 2024, 7:22 PM UTC

matsemann wrote: post #7

In Norway it's forbidden with political ads on TV . Reasoning being that live images can have a huge influence, while also possibly being inflammatory and dumb down the debate. But main reason mainly is that it would give those with enough money to afford these "expensive tv ads" a leg up. However, this law hasn't been updated in decades. So it's still only TV ads that's illegal. So it feels like a quite arbitrary re…

The population of all of Norway is substantially less than that of the New York, LA, Chicago, or Houston metro areas.

The scale of these markets or the spending related thereto is not comparable at all.

Re: All political ads running on Google in the US

#13

Post by maest » Fri, Oct 25, 2024, 7:23 PM UTC

sneak wrote: post #12

matsemann wrote: post #7

In Norway it's forbidden with political ads on TV . Reasoning being that live images can have a huge influence, while also possibly being inflammatory and dumb down the debate. But main reason mainly is that it would give those with enough money to afford these "expensive tv ads" a leg up. However, this law hasn't been updated in decades. So it's still only TV ads that's illegal. So it feels like a quite arbitrary re…

The population of all of Norway is substantially less than that of the New York, LA, Chicago, or Houston metro areas. The scale of these markets or the spending related thereto is not comparable at all.

?

What is your point?

Re: All political ads running on Google in the US

#14

Post by teach » Fri, Oct 25, 2024, 7:25 PM UTC

It's fascinating. I'm at home and my pi-hole ad-blocking rules apparently trigger for that page, so although I can see the titles, all the images just fail to load.

Re: All political ads running on Google in the US

#15

Post by mkmk » Fri, Oct 25, 2024, 7:25 PM UTC

neilv wrote: post #4

Kudos to Google. We also need this for all the non-Google outlets.

Here's the equivalent from Meta: https://www.facebook.com/ads/library/?active_status=active&a...

Re: All political ads running on Google in the US

#16

Post by lysace » Fri, Oct 25, 2024, 7:26 PM UTC

From the insights tab, with a date range of the past year, the state where the second most ad money was spent was California (after Pennsylvania).

California is not even close to being a swing state, afaik?

Re: All political ads running on Google in the US

#17

Post by afavour » Fri, Oct 25, 2024, 7:28 PM UTC

Macha wrote: post #11

loeg wrote: post #8

Earlier quoted context omitted.

What do you think the demographics are of Google ad viewers vs Harris / Trump potential voters? But also, yes, the Harris campaign has spent about 2x as much in aggregate: https://www.nytimes.com/2024/10/25/us/elections/kamala-harri...

I'd expect the demographics of google ad viewers to be more or less "the internet at large, minus a few markets like China were Google is much less prevalent, and a few groups techy enough to disproportionately run adblockers"

If I were in the Trump campaign I'd be targeting Facebook over Google by a fair margin. A lot of older folks live on there.

Re: All political ads running on Google in the US

#18

Post by entropicdrifter » Fri, Oct 25, 2024, 7:28 PM UTC

lysace wrote: post #16

From the insights tab, with a date range of the past year, the state where the second most ad money was spent was California (after Pennsylvania). California is not even close to being a swing state, afaik?

There are a ton of smaller races in California that end up hotly contested. The state has big money on both sides of those smaller races.

Re: All political ads running on Google in the US

#19

Post by loeg » Fri, Oct 25, 2024, 7:28 PM UTC

Macha wrote: post #11

loeg wrote: post #8

Earlier quoted context omitted.

What do you think the demographics are of Google ad viewers vs Harris / Trump potential voters? But also, yes, the Harris campaign has spent about 2x as much in aggregate: https://www.nytimes.com/2024/10/25/us/elections/kamala-harri...

I'd expect the demographics of google ad viewers to be more or less "the internet at large, minus a few markets like China were Google is much less prevalent, and a few groups techy enough to disproportionately run adblockers"

> more or less "the internet at large"

Right.

https://www.pewresearch.org/internet/fact-sheet/internet-bro...

Older voters are less likely to use the internet (and those who do use it probably use it less). And there's a small urban/rural divide still.

Re: All political ads running on Google in the US

#20

Post by sneak » Fri, Oct 25, 2024, 7:28 PM UTC

maest wrote: post #13

sneak wrote: post #12

Earlier quoted context omitted.

The population of all of Norway is substantially less than that of the New York, LA, Chicago, or Houston metro areas. The scale of these markets or the spending related thereto is not comparable at all.

? What is your point?

Comparing what works in one with what works in the other is meaningless at best. The idea that any of these concepts could be generalized between the two is silly.