From the referenced doc:
> CTR is basically how many people see our thumbnail in their feeds divided by how many that click it.
That's actually 1/CTR.
Another example of math fluency not being required for success at the top.
How to succeed in MrBeast production (Leaked PDF)
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Re: How to succeed in MrBeast production (Leaked PDF)
#12I respect his dedication and grind....I prefer more YouTube pop culture and YouTubers than TikTok and TikTokers. YouTube is so much better.
Re: How to succeed in MrBeast production (Leaked PDF)
#13[flagged]
Re: How to succeed in MrBeast production (Leaked PDF)
#14So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…
> contrived BS ... micromanage ... game a blackbox algorithm
The relatively higher production cost warrants hyper optimization (as an org) and demands high agency (of producers).
> younger audiences
Internet is so vast in that making something for the 0.1% is still an audience of millions.
Re: How to succeed in MrBeast production (Leaked PDF)
#15Direct link to the PDF: https://drive.google.com/file/d/1YaG9xpu-WQKBPUi8yQ4HaDYQLUS...
Re: How to succeed in MrBeast production (Leaked PDF)
#16On one side, an army of HN commenters: “Repeat after me. Don’t build on someone else’s platform.” On the other side, Mr Beast: > Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE…
Yeah this hit hard for me as well.
I’ve studiously avoided building on platforms, but very different mindset to decided to be the best player on that platform.
Lesson learned: don’t make it about something else. Win the algo.
Re: How to succeed in MrBeast production (Leaked PDF)
#17> I want you to look them in the eyes and tell them they are the bottleneck and take it a step further and explain why they are the bottleneck so you both are on the same page. “Tyler, you are my bottleneck. I have 45 days to make this video happen and I can not begin to work on it until I know what the contents of the video is. I need you to confirm you understand this is important and we need to set a date on when the creative will be done.” […] Every single day you must check in on Tyler and make sure he is still on track to hit the target date.
This sounds to me a lot like the idea in software engineering of being “blocked on” something. I wonder what jargon other fields use for the same concept. Could be cool to have a table cross-referencing jargon across fields, haha.
Re: How to succeed in MrBeast production (Leaked PDF)
#18So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…
These influencers' accounts are certainly not inactive.
Re: How to succeed in MrBeast production (Leaked PDF)
#19So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…
people who work in marketing/growth are already saying that influencer marketer rates have steeply declined. we can only hope!
Re: How to succeed in MrBeast production (Leaked PDF)
#20So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…
I think it's easy to believe that something will eventually go away just because we feel that something is not good in some way. But things only go away if people change their behaviour around those things on mass.
There's a growing sentiment that a lot of social media is more bad than good for us. But people don't just stop with a behaviour that they know is bad for them. We need a lot more to change a behaviour that has become established.