Why do all the Big Tech companies have teams dedicated to Privacy, Trust & Safety, AI Ethics, etc?
The way a large organization functions is to have a directly-responsible individual for each attribute that they care about (or don't care about, but are legally required to do), and then assume that person is looking out to advance that interest. They may or may not succeed - in large companies it's often very difficult to push the ball forward on attributes that the organization at large does not care about. But that gives the company somebody to fire and pin the blame on when negative consequences arise, which in turn shields the corporation itself from liability. And since the employees are themselves protected by the corporate liability shield, the worst that can happen is they lose their job, and don't get personally sued.
This also explains why the role at Apple is being split between two executives: it gives them the option of firing the one in charge of the EU DMA efforts, if Apple is found in violation of them, without firing the one who is actually running the App Store.