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Roblox is the biggest game in the world, but is unprofitable

matthewball.co

11–20 of 590 posts

Re: Roblox is the biggest game in the world, but is unprofitable

#11

TL;DR; if you discount the way their accounting is done (which artificially lowers their profits), it's not profitable because Apple and Google are eating 30% of their sales on their App stores.

No innovation / monopoly tax levied on real innovation.

The DOJ needs to crack down on Apple and Google.

Re: Roblox is the biggest game in the world, but is unprofitable

#13

reminds me of the path Minecraft could have taken - they also had a massive amount of community developers building servers, but instead of encouraging monetization and taking a cut, they banned it and cracked down aggressively Of course, unlike Roblox, Minecraft was profitable

I appreciate how they left Java edition alone and chose Bedrock edition to dump all the MTX bullshit on.

Re: Roblox is the biggest game in the world, but is unprofitable

#14
post #11

TL;DR; if you discount the way their accounting is done (which artificially lowers their profits), it's not profitable because Apple and Google are eating 30% of their sales on their App stores.

No innovation / monopoly tax levied on real innovation. The DOJ needs to crack down on Apple and Google.

I think you missed the news...

Re: Roblox is the biggest game in the world, but is unprofitable

#15

Where is the money coming from if they are not profitable?

It's an accounting trick.

1) Make tons of cash.

2) Invest the cash back in the business.

3) Record this investment on the financials as an expense.

4) The expenses inflated by investment spending means you declare no profit and probably pay no tax on that profit you just hid.

The alternative is:

1) declare profit

2) Pay tax on it

3) Reinvest what's left after the taxman took a cut.

Which would you choose if you were raking in loads more money than it was costing you to run the business and you had growth opportunities?

Should this be a choice?

If not, how would you "fix" it?

Re: Roblox is the biggest game in the world, but is unprofitable

#16
post #7
post #5

If you struck gold, don’t stop digging. If you hit growth, don’t stop reinvesting.

Any game has an inherently limited and temporary TAM, unless you can license the engine to other companies.

Why is that true of games but not other businesses?

Re: Roblox is the biggest game in the world, but is unprofitable

#17
The bigger question about Roblox is how and why they got their special treatment from Apple. The whole concept of Roblox is in blatant violation of Apple's App Store policies. I believe they are significantly shielded from competition because who else can get that kind of ongoing and reliable relief from Apple's famously picky and capricious App Store reviewers? Maybe Roblox is happy to pay Apple their 30% in exchange for that protection. And this is not a small matter: Roblox is a public company worth 25 billion dollars based in no small part on this special treatment. The SEC ought to be investigating this.

Re: Roblox is the biggest game in the world, but is unprofitable

#19
post #15

Where is the money coming from if they are not profitable?

It's an accounting trick. 1) Make tons of cash. 2) Invest the cash back in the business. 3) Record this investment on the financials as an expense. 4) The expenses inflated by investment spending means you declare no profit and probably pay no tax on that profit you just hid. The alternative is: 1) declare profit 2) Pay tax on it 3) Reinvest what's left after the taxman took a cut. Which would you choose if you were…

Are these troll posts? “Investing cash into a business” is an expense, no different than any other business expense.

Re: Roblox is the biggest game in the world, but is unprofitable

#20
post #15

Where is the money coming from if they are not profitable?

It's an accounting trick. 1) Make tons of cash. 2) Invest the cash back in the business. 3) Record this investment on the financials as an expense. 4) The expenses inflated by investment spending means you declare no profit and probably pay no tax on that profit you just hid. The alternative is: 1) declare profit 2) Pay tax on it 3) Reinvest what's left after the taxman took a cut. Which would you choose if you were…

https://www.thomsonreuters.com/en-us/posts/tax-and-accountin...
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