Trading zombie websites for nickles. It's funny how badly pretty much every corporate acquisition of web publishing site has gone.
I'm not sure $100 million is nickels, but yeah. CNET used to be ok, if not good, now they're an SEO/AI trash company.
Ziff Davis is buying CNET for just $100M
11–15 of 15 posts
Re: Ziff Davis is buying CNET for just $100M
#12Can anyone more business savvy explain deals like this? $100M isn’t chump change and CNET is actual garbage. What’s the strategy here?
Inertia from people who don't know any better if I had to guess. There have been several sites that I used to frequent over the years that got acquired yet still had my attention for long after they should have because they were able to "boil the frog", which is to say insidiously reduce investment in content and degrade quality in an envelope such that I didn't notice how garbage it actually was until much later. "T…
Re: Ziff Davis is buying CNET for just $100M
#13Can anyone more business savvy explain deals like this? $100M isn’t chump change and CNET is actual garbage. What’s the strategy here?
Inertia from people who don't know any better if I had to guess. There have been several sites that I used to frequent over the years that got acquired yet still had my attention for long after they should have because they were able to "boil the frog", which is to say insidiously reduce investment in content and degrade quality in an envelope such that I didn't notice how garbage it actually was until much later. "T…
Re: Ziff Davis is buying CNET for just $100M
#14Re: Ziff Davis is buying CNET for just $100M
#15Earlier quoted context omitted.
Inertia from people who don't know any better if I had to guess. There have been several sites that I used to frequent over the years that got acquired yet still had my attention for long after they should have because they were able to "boil the frog", which is to say insidiously reduce investment in content and degrade quality in an envelope such that I didn't notice how garbage it actually was until much later. "T…
Exactly, it's been going on for years. Buy a media outlet, optimize for cost (fire half your writers), content degradation, fire more writers and replace them with AI, watch readers depart. Only the AI bit is new. I've seen it repeat over and over.