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Ziff Davis is buying CNET for just $100M

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Re: Ziff Davis is buying CNET for just $100M

#11
post #5
post #3

Trading zombie websites for nickles. It's funny how badly pretty much every corporate acquisition of web publishing site has gone.

I'm not sure $100 million is nickels, but yeah. CNET used to be ok, if not good, now they're an SEO/AI trash company.

Well, when it was valued at $1.8 Billion in 2008... it's nickels in comparison. It is selling off the mummified corpse of something that used to have value.

Re: Ziff Davis is buying CNET for just $100M

#12

Can anyone more business savvy explain deals like this? $100M isn’t chump change and CNET is actual garbage. What’s the strategy here?

Inertia from people who don't know any better if I had to guess. There have been several sites that I used to frequent over the years that got acquired yet still had my attention for long after they should have because they were able to "boil the frog", which is to say insidiously reduce investment in content and degrade quality in an envelope such that I didn't notice how garbage it actually was until much later. "T…

Exactly, it's been going on for years. Buy a media outlet, optimize for cost (fire half your writers), content degradation, fire more writers and replace them with AI, watch readers depart. Only the AI bit is new. I've seen it repeat over and over.

Re: Ziff Davis is buying CNET for just $100M

#13

Can anyone more business savvy explain deals like this? $100M isn’t chump change and CNET is actual garbage. What’s the strategy here?

Inertia from people who don't know any better if I had to guess. There have been several sites that I used to frequent over the years that got acquired yet still had my attention for long after they should have because they were able to "boil the frog", which is to say insidiously reduce investment in content and degrade quality in an envelope such that I didn't notice how garbage it actually was until much later. "T…

I just don’t believe that to be honest. I feel like someone with $100M to spare is doing some pretty decent research before doing this acquisition, but maybe I’m thinking too highly of the white man in the suit. Reminds me of the MySpace acquisition which was in the tens of millions clearly after it had already been wiped off the earth.

Re: Ziff Davis is buying CNET for just $100M

#15

Earlier quoted context omitted.

Inertia from people who don't know any better if I had to guess. There have been several sites that I used to frequent over the years that got acquired yet still had my attention for long after they should have because they were able to "boil the frog", which is to say insidiously reduce investment in content and degrade quality in an envelope such that I didn't notice how garbage it actually was until much later. "T…

Exactly, it's been going on for years. Buy a media outlet, optimize for cost (fire half your writers), content degradation, fire more writers and replace them with AI, watch readers depart. Only the AI bit is new. I've seen it repeat over and over.

Maybe this guy is thinking AI generated CNET articles will save them, heh.
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