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Firefox 128 enables "privacy-preserving" ad measurements by default

mstdn.social

11–20 of 221 posts

Re: Firefox 128 enables "privacy-preserving" ad measurements by default

#11
FYI Safari has been doing this (also enabled by default) for years on all Apple platforms.

To disable it on macOS: Safari > Preferences/Settings > Advanced > Uncheck "Allow privacy-preserving measurement of ad effectiveness"

To disable it on iOS: Settings > Safari > Advanced (scroll all the way down) > Turn off "Privacy Preserving Ad Measurement"

Re: Firefox 128 enables "privacy-preserving" ad measurements by default

#12
post #7

So they're doing their own FLoC?

Pretty much yes though this one is far more privacy-minded, where FLoC was just a thinly-veiled attempt at business as usual.

I turned it off immediately nonetheless. One thing to note though is that the switch doesn't exist in mobile Firefox. And it's not clear to me whether that means the feature doesn't exist at all or that I just can't turn it off?

Re: Firefox 128 enables "privacy-preserving" ad measurements by default

#14
post #3

There's some good context in the Mozilla kb article on this feature: https://support.mozilla.org/en-US/kb/privacy-preserving-attr...

I actually think this is a great initiative. Let's be honest, ads and ad tracking is not going anywhere, and Mozilla is trying to come up with a version of that which isn't terrible. And this sounds reasonable.

Re: Firefox 128 enables "privacy-preserving" ad measurements by default

#16
post #2

Google: ... Mozilla: How high?

Mozilla also needs this for their own ad business: https://blog.mozilla.org/en/mozilla/mozilla-anonym-raising-t...

Oh goodie the latest Mozilla C-level "playing VC" expedition! Anything to not focus on the actual core business.

Re: Firefox 128 enables "privacy-preserving" ad measurements by default

#17
post #14
post #3

There's some good context in the Mozilla kb article on this feature: https://support.mozilla.org/en-US/kb/privacy-preserving-attr...

I actually think this is a great initiative. Let's be honest, ads and ad tracking is not going anywhere, and Mozilla is trying to come up with a version of that which isn't terrible. And this sounds reasonable.

> Let's be honest, ads and ad tracking is not going anywhere

Citation needed.

Re: Firefox 128 enables "privacy-preserving" ad measurements by default

#18

This is why whenever I install firefox, I first turn off wifi. Then I go through the settings and disable the ‘studies’ and other telemetry, etc, before switching the wifi back on. That will prevent the having to wait 30 days for the data to be deleted from Mozilla servers with it’s ‘on by default’.

I use ESR with pre-baked policy[0] stored in /usr/lib/firefox/distribution/policies.json before the installation/1st run. Configures cookies, studies, disables logins, credit cards saving, asking for location, promptimg for notifications, studies, pocket, telemetry etc. During 1st run, it installs all pre-defined extensions.

For some reason, changing search engine via policy no longer works, but that can be bypassed by auto-installed extension that changes search engine.

[0] https://mozilla.github.io/policy-templates/

Re: Firefox 128 enables "privacy-preserving" ad measurements by default

#20
post #14
post #3

There's some good context in the Mozilla kb article on this feature: https://support.mozilla.org/en-US/kb/privacy-preserving-attr...

I actually think this is a great initiative. Let's be honest, ads and ad tracking is not going anywhere, and Mozilla is trying to come up with a version of that which isn't terrible. And this sounds reasonable.

> Let's be honest, ads and ad tracking is not going anywhere

True, they're not going anywhere on my systems since they get stopped at the gates; not one but many gates, defence in depth is the norm when dealing with vermin. We will fight them at the router, we will fight them in the name services, we will fight them at the firewall and in the applications. Wherever they come, we shall be. We will never surrender.

The ad industry can blame itself for this, they have shown themselves to be reliably unreliable and are no longer welcome.

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