11–20 of 38 posts
With that said the sending of the emails is the easy part. Deliverability is hard.
Sending via SES is pretty likely to go straight to spam folders or worse. Granted if it’s 100% opt-in and you have the kind of audience that will hunt for the email and mark it as valid you’ll probably improve and be ok long term but it’s something to think about.
This is great and very happy to see it. Mailchimp is annoyingly expensive for what it is. With that said the sending of the emails is the easy part. Deliverability is hard. Sending via SES is pretty likely to go straight to spam folders or worse. Granted if it’s 100% opt-in and you have the kind of audience that will hunt for the email and mark it as valid you’ll probably improve and be ok long term but it’s somethin…
Listmonk supports many email providers though, if your needs outgrow SES.
Have used it to run multiple newsletters, over various version upgrades (almost all stress free), and even written some custom integrations with the API.
This is great and very happy to see it. Mailchimp is annoyingly expensive for what it is. With that said the sending of the emails is the easy part. Deliverability is hard. Sending via SES is pretty likely to go straight to spam folders or worse. Granted if it’s 100% opt-in and you have the kind of audience that will hunt for the email and mark it as valid you’ll probably improve and be ok long term but it’s somethin…
There have been an influx of such tools, and understandably so, related to email lists. Based on various comments, I feel that the biggest item driving success around email is around email deliverability.
What are the the skills and secret sauce of companies that claim to do very reliable email deliverability, and I'm failing to understand why isn't it as simple as doing the right configurations and setting it up using Amazon SES.
Any email gurus to please throw actionable light on this?
Perhaps a bit OT, but will really appreciate inputs on this. There have been an influx of such tools, and understandably so, related to email lists. Based on various comments, I feel that the biggest item driving success around email is around email deliverability. What are the the skills and secret sauce of companies that claim to do very reliable email deliverability, and I'm failing to understand why isn't it as s…
The sender IP address is a large component in determining email spammyness. This is why SES allows you to pay extra for a dedicated IP address (https://docs.aws.amazon.com/ses/latest/dg/dedicated-ip.html). However, it's not something you will likely need unless you send in large volumes.
Perhaps a bit OT, but will really appreciate inputs on this. There have been an influx of such tools, and understandably so, related to email lists. Based on various comments, I feel that the biggest item driving success around email is around email deliverability. What are the the skills and secret sauce of companies that claim to do very reliable email deliverability, and I'm failing to understand why isn't it as s…
Email deliverability is reputation based (beyond IP) and takes into account technical, reputational and behavioural factors.
Technical basically means getting stuff like SPF, DKIM and DMARC right.
Reputational means you’re sending from a reputable IP and that the domain you’re sending from is reputable. If you’re too small to warrant your own IP, you need to be on a shared one with other good senders.
Behavioural just means that your recipients are engaging with your emails in a manner that the inbox provider deems to be positive.
Some of this stuff is a bit challenging to setup, or it’s a bit tough to build the reputation, there’s no real secret sauce to it though.
Perhaps a bit OT, but will really appreciate inputs on this. There have been an influx of such tools, and understandably so, related to email lists. Based on various comments, I feel that the biggest item driving success around email is around email deliverability. What are the the skills and secret sauce of companies that claim to do very reliable email deliverability, and I'm failing to understand why isn't it as s…
Email deliverability is no secret. Just send an email to one of many email deliverability testers to find out the spammyness of your email: https://www.mail-tester.com The sender IP address is a large component in determining email spammyness. This is why SES allows you to pay extra for a dedicated IP address ( https://docs.aws.amazon.com/ses/latest/dg/dedicated-ip.html ). However, it's not something you will likely…
For most senders, whilst IP reputation does play a role, as long as you're on a decent platform the majority of your deliverability concerns will be surrounding your own domain's reputation. Your domain reputation is directly influenced by your sending behaviour. You need to be sending to people who want to receive your email and will engage with it.
iamacyborg's response above is spot on.
I was surprised, coming back to newsletters, how many newsletter platforms don't support RSS-to-newsletter. I've hacked a work-around that I'm not happy with, but I look forward to digging into this.
Email doesn't support the general markup you can often expect to see in a blog post and email to rss tools to date haven't offered good means of filtering the output to tidy that up, specifically with things like inlining styles which remains important.
Folks who care about sending good emails quickly realised that the tools just aren't good enough so have resorted to sending the emails separately.
There are obviously other factors at play but that was a big one for me when I looked at the tooling a decade ago when I used SFMC (which offered email to rss functionality).